Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output

  • Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity

    Huhmann, B. A. & Limbu, Y. B., 3 May 2020, In : Journal of Current Issues and Research in Advertising. 41, 2, p. 206-228 23 p.

    Research output: Contribution to journalArticle

  • Drivers and dynamics of brand prominence preferences among the Chinese little emperors residing in the US

    Byun, S. E., Long, S. & Mann, M., 1 Jan 2020, (Accepted/In press) In : Journal of Fashion Marketing and Management.

    Research output: Contribution to journalArticle