Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

vacation Social Sciences
tourist Social Sciences
social responsibility Social Sciences
sponsorship Social Sciences
soccer Social Sciences
marketing Social Sciences
fan Social Sciences
appeal Social Sciences

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Research Output 1985 2019

A Longitudinal Examination of FDA Warning and Untitled Letters Issued to Pharmaceutical Companies for Violations in Drug Promotion Standards

Limbu, Y., McKinley, C. & Temperini, V., 1 Mar 2019, In : Journal of Consumer Affairs. 53, 1, p. 3-23 21 p.

Research output: Contribution to journalArticleResearchpeer-review

pharmaceutical
promotion
drug
examination
marketing

Beyond accessibility: empowering mobility-impaired customers with motivation differentiation

Zhang, Y., Gao, J., Cole, S. T. & Ricci, P., 1 Jan 2019, (Accepted/In press) In : International Journal of Contemporary Hospitality Management.

Research output: Contribution to journalArticleResearchpeer-review

accessibility
typology
travel
Accessibility
tourism

Climbing the down escalator: When customer-to-customer interaction may not be helping service firms

Johnson, D., Limbu, Y., Jayachandran, C. & Reddy, P. R., 1 Jan 2019, In : European Journal of Marketing.

Research output: Contribution to journalArticleResearchpeer-review

Interaction
Service firms
Skepticism
Customer participation
Willingness