• Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20082019

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Personal profile

Personal profile

Dr. Archana Kumar is an Associate Professor of Marketing, teaching Introduction to Marketing and Retail Marketing and Management. Her principles areas of research are in consumer behavior, apparel retailing, branding strategies, electronic and mobile commerce shopping behavior and cross-cultural consumer behavior.

Dr. Kumar research has been published in several referred journals including the Journal of Services Marketing, International Journal of Retail and Distribution Management and the Journal of Business Research. She is also the recipient of the 2007 Emerald Research Fund Award for Indian Management Research.

Dr. Kumar is a member of the American Collegiate and Retailing Association (ACRA) and Marketing Management Association (MMA).

Dr. Kumar has a PhD in Retail and Consumer Services and M.S. in Statistics from the University of Tennessee, Knoxville. She also has a M.S. in Integrated Textile and Apparel Science from Auburn University.

Research interests

Consumer behavior; Apparel retailing; Branding strategies; Electronic and Mobile commerce shopping behavior; Cross-cultural consumer behavior

Scholarly Interests

Consumer behavior; Apparel retailing; Branding strategies; Electronic and Mobile commerce shopping behavior; Cross-cultural consumer behavior

Teaching

Introduction to Marketing, and Retail Marketing and Management

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production

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