Personal profile
University profile
Dr. Archana Kumar is an Associate Professor of Marketing, teaching Introduction to Marketing and Retail Marketing and Management. Her principles areas of research are in consumer behavior, apparel retailing, branding strategies, electronic and mobile commerce shopping behavior and cross-cultural consumer behavior.
Dr. Kumar research has been published in several referred journals including the Journal of Services Marketing, International Journal of Retail and Distribution Management and the Journal of Business Research. She is also the recipient of the 2007 Emerald Research Fund Award for Indian Management Research.
Dr. Kumar is a member of the American Collegiate and Retailing Association (ACRA) and Marketing Management Association (MMA).
Dr. Kumar has a PhD in Retail and Consumer Services and M.S. in Statistics from the University of Tennessee, Knoxville. She also has a M.S. in Integrated Textile and Apparel Science from Auburn University.
Research interests
Consumer behavior; Apparel retailing; Branding strategies; Electronic and Mobile commerce shopping behavior; Cross-cultural consumer behavior
Scholarly Interests
Consumer behavior; Apparel retailing; Branding strategies; Electronic and Mobile commerce shopping behavior; Cross-cultural consumer behavior
Teaching
Introduction to Marketing, and Retail Marketing and Management
Faculty/Media Expert
Expert on apparel retailing, branding strategies, consumer behavior, electronic and mobile commerce shopping behavior, and cross-cultural consumer behavior.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 3 Good Health and Well-being -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
The influence of biospheric messaging and values on local food consumption
Kumar, A., Toteva, I. & Savas-Hall, S., 2026, (Accepted/In press) In: Journal of Foodservice Business Research.Research output: Contribution to journal › Article › peer-review
-
Grocery Shopping and Food Preferences: The Long and Winding Road of the COVID-19 Pandemic
Kumar, A. & Pole, A., 2025, In: Journal of International Food and Agribusiness Marketing. 37, 3, p. 423-451 29 p.Research output: Contribution to journal › Article › peer-review
-
The influence of perceived risk and branding on fresh produce purchase online
Kumar, A. & Amendah, E. R., 2024, In: International Journal of Internet Marketing and Advertising. 21, 1-2, p. 180-201 22 p.Research output: Contribution to journal › Article › peer-review
-
Population of Merging Compact Binaries Inferred Using Gravitational Waves through GWTC-3
(LIGO Scientific Collaboration, Virgo Collaboration, and KAGRA Collaboration), Jan 2023, In: Physical Review X. 13, 1, 011048.Research output: Contribution to journal › Article › peer-review
Open Access840 Link opens in a new tab Scopus citations -
Variations in consumers’ use of brand online social networking: A uses and gratifications approach
Lim, H. & Kumar, A., Nov 2019, In: Journal of Retailing and Consumer Services. 51, p. 450-457 8 p.Research output: Contribution to journal › Article › peer-review
82 Link opens in a new tab Scopus citations
Press/Media
-
Why aren't Amazon Fresh supermarkets open yet?; Company says rollout paused while it determines best format, but could NJ locations open in 2023?
1/03/23
1 item of Media coverage
Press/Media
-
-
-
When are NJ Amazon Fresh supermarkets going to open? Here is why they remain frozen
15/02/23
1 item of Media coverage
Press/Media
-
Inflation, pandemic's end will make holiday shopping different this year
20/11/22
1 item of Media coverage
Press/Media