• 519 Citations
  • 12 h-Index
20082019

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Output

  • 519 Citations
  • 12 h-Index
  • 15 Article
  • 1 Chapter
  • 1 Editorial
2019
12 Scopus citations
2018

Understanding Local Food Consumers: Theory of Planned Behavior and Segmentation Approach

Kumar, A. & Smith, S., 17 Feb 2018, In : Journal of Food Products Marketing. 24, 2, p. 196-215 20 p.

Research output: Contribution to journalArticle

19 Scopus citations
2017

Consumer willingness to pay across retail channels

Chatterjee, P. & Kumar, A., 1 Jan 2017, In : Journal of Retailing and Consumer Services. 34, p. 264-270 7 p.

Research output: Contribution to journalArticle

21 Scopus citations
2016

Smart grocery shopper segments

Atkins, K. G., Kumar, A. & Kim, Y. K., 1 Jan 2016, In : Journal of International Consumer Marketing. 28, 1, p. 42-53 12 p.

Research output: Contribution to journalArticle

6 Scopus citations
2015

Segmenting CSA members by motivation: Anything but two peas in a pod

Pole, A. & Kumar, A., 5 May 2015, In : British Food Journal. 117, 5, p. 1488-1505 18 p.

Research output: Contribution to journalArticle

15 Scopus citations
2014

The store-as-a-brand strategy: The effect of store environment on customer responses

Kumar, A. & Kim, Y. K., Sep 2014, In : Journal of Retailing and Consumer Services. 21, 5, p. 685-695 11 p.

Research output: Contribution to journalArticle

51 Scopus citations
2013

Impact of corporate social responsibility on employee organizational commitment within the gaming industry

Smith, S. & Kumar, A., 18 Oct 2013, Advances in Hospitality and Leisure. p. 49-67 19 p. (Advances in Hospitality and Leisure; vol. 9).

Research output: Chapter in Book/Report/Conference proceedingChapter

9 Scopus citations

The Impact of Brand Experience on Downtown Success

Beckman, E., Kumar, A. & Kim, Y. K., Sep 2013, In : Journal of Travel Research. 52, 5, p. 646-658 13 p.

Research output: Contribution to journalArticle

42 Scopus citations

The role of personal cultural orientation in consumer ethnocentrism among Indian consumers

Kumar, A., Fairhurst, A. & Kim, Y. K., 4 Nov 2013, In : Journal of Indian Business Research. 5, 4, p. 235-250 16 p.

Research output: Contribution to journalArticle

4 Scopus citations
2011

Ethnocentric tendencies of indian consumers: Impact on preference for domestic versus foreign products

Kumar, A., Fairhurst, A. & Kim, Y. K., 1 Sep 2011, In : International Review of Retail, Distribution and Consumer Research. 21, 4, p. 323-341 19 p.

Research output: Contribution to journalArticle

4 Scopus citations
2010

Brand analyses of U.S. global and local brands in India: The case of Levi's

Bhardwaj, V., Kumar, A. & Kim, Y. K., 1 Jan 2010, In : Journal of Global Marketing. 23, 1, p. 80-94 15 p.

Research output: Contribution to journalArticle

21 Scopus citations

Indian consumers' brand equity toward a US and local apparel brand

Lee, H. J., Kumar, A. & Kim, Y. K., 1 Jan 2010, In : Journal of Fashion Marketing and Management. 14, 3, p. 469-485 17 p.

Research output: Contribution to journalArticle

23 Scopus citations
2009

Indian consumers' purchase behavior toward US versus local brands

Kumar, A., Kim, Y. K. & Pelton, L., 8 May 2009, In : International Journal of Retail and Distribution Management. 37, 6, p. 510-526 17 p.

Research output: Contribution to journalArticle

25 Scopus citations

Indian consumers' purchase intention toward a United States versus local brand

Kumar, A., Lee, H. J. & Kim, Y. K., 1 May 2009, In : Journal of Business Research. 62, 5, p. 521-527 7 p.

Research output: Contribution to journalArticle

126 Scopus citations
2008

Age differences in mobile service perceptions: Comparison of Generation Y and baby boomers

Kumar, A. & Lim, H., 22 Oct 2008, In : Journal of Services Marketing. 22, 7, p. 568-577 10 p.

Research output: Contribution to journalArticle

123 Scopus citations

Gender and loyalty in the context of mobile services

Lim, H. & Kumar, A., 1 Aug 2008, In : International Journal of Mobile Communications. 6, 6, p. 714-728 15 p.

Research output: Contribution to journalArticle

18 Scopus citations