• Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20052021

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Personal profile

Personal profile

Dr. Devon Johnson’s research interests are in the areas of big data & analytics implementation, data-driven marketing strategies, financial services, healthcare marketing, consumer trust branding, digital marketing, and CRM systems. His research has been published in the Journal of Marketing Research, Journal of the Academy of Marketing Science, The Journal of Business Research, the Journal of Interactive Marketing, the Journal of Psychology & Marketing, Industrial Marketing Management and the International Journal of Bank Marketing, among others.

Dr. Johnson sits on the editorial Board of the Journal of Interactive Marketing. He has won several awards including Best Overall Paper Award for the 2011 Summer Marketing Educator’s Conference for his research on Virtual Healthcare Communities.

Research interests

Big Data & analytics implementation, data-driven marketing Strategies, financial services, healthcare marketing, consumer trust branding, digital marketing, and CRM systems

Scholarly Interests

Big Data Analytics Implementation
Services Marketing
Branding
Digital Marketing

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities

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