• 796 Citations
  • 8 h-Index
20052019
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Fingerprint Dive into the research topics where Devon Johnson is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
Skepticism Business & Economics
Service firms Business & Economics
Virtual community Business & Economics
Managers Business & Economics
Marketing Business & Economics
Interaction Business & Economics
Expertise Business & Economics
Customer satisfaction Business & Economics

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Research Output 2005 2019

  • 796 Citations
  • 8 h-Index
  • 13 Article

Climbing the down escalator: When customer-to-customer interaction may not be helping service firms

Johnson, D., Limbu, Y., Jayachandran, C. & Reddy, P. R., 1 Jan 2019, In : European Journal of Marketing.

Research output: Contribution to journalArticleResearchpeer-review

Interaction
Service firms
Skepticism
Customer participation
Willingness

The marketing organization’s journey to become data-driven

Zahay, D., Sihi, D., Muzellec, L. & Johnson, D., 10 Jun 2019, In : Journal of Research in Interactive Marketing. 13, 2, p. 162-178 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing organization
Marketing
Managers
Ireland
Champions
2 Citations (Scopus)

Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge

Lowe, B. & Johnson, D., 1 Jan 2017, In : European Journal of Marketing. 51, 11-12, p. 1817-1835 19 p.

Research output: Contribution to journalArticleResearchpeer-review

Participation
Virtual community
Diagnostics
Community health
Online communities

The adverse effect of doctors’ skepticism toward prescription drugs

Johnson, D., Riley, B. K. & Sato, S., 1 Jan 2017, In : International Journal of Pharmaceutical and Healthcare Marketing. 11, 3, p. 222-234 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Prescription Drugs
Dietary Supplements
Marketing
Research
Skepticism
19 Citations (Scopus)

Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities

Johnson, D. & Lowe, B., 1 Jan 2015, In : Journal of Interactive Marketing. 29, C, p. 1-10 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Skepticism
Emotion
Corporate ownership
Virtual community
Outgroup