• 835 Citations
  • 8 h-Index
20052019
If you made any changes in Pure, your changes will be visible here soon.

Fingerprint Dive into the research topics where Devon Johnson is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
Skepticism Business & Economics
Service firms Business & Economics
Virtual community Business & Economics
Marketing Business & Economics
Managers Business & Economics
Interaction Business & Economics
Expertise Business & Economics
Customer satisfaction Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2005 2019

  • 835 Citations
  • 8 h-Index
  • 14 Article
Interaction
Service firms
Skepticism
Customer participation
Willingness

Message content features and social media engagement: evidence from the media industry

Moran, G., Muzellec, L. & Johnson, D., 1 Jan 2019, (Accepted/In press) In : Journal of Product and Brand Management.

Research output: Contribution to journalArticle

Marketing
Radio stations
Industry
Communication
Media industry
1 Citation (Scopus)

The marketing organization’s journey to become data-driven

Zahay, D., Sihi, D., Muzellec, L. & Johnson, D., 10 Jun 2019, In : Journal of Research in Interactive Marketing. 13, 2, p. 162-178 17 p.

Research output: Contribution to journalArticle

Marketing organization
Marketing
Managers
Ireland
Champions
6 Citations (Scopus)

Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge

Lowe, B. & Johnson, D., 1 Jan 2017, In : European Journal of Marketing. 51, 11-12, p. 1817-1835 19 p.

Research output: Contribution to journalArticle

Participation
Virtual community
Diagnostics
Community health
Online communities
1 Citation (Scopus)

The adverse effect of doctors’ skepticism toward prescription drugs

Johnson, D., Riley, B. K. & Sato, S., 1 Jan 2017, In : International Journal of Pharmaceutical and Healthcare Marketing. 11, 3, p. 222-234 13 p.

Research output: Contribution to journalArticle

Prescription Drugs
Dietary Supplements
Marketing
Research
Skepticism