Research output per year
Research output per year
Personal profile
University profile
Dr. Devon Johnson’s research interests are in the areas of big data & analytics implementation, data-driven marketing strategies, financial services, healthcare marketing, consumer trust branding, digital marketing, and CRM systems. His research has been published in the Journal of Marketing Research, Journal of the Academy of Marketing Science, The Journal of Business Research, the Journal of Interactive Marketing, the Journal of Psychology & Marketing, Industrial Marketing Management and the International Journal of Bank Marketing, among others.
Dr. Johnson sits on the editorial Board of the Journal of Interactive Marketing. He has won several awards including Best Overall Paper Award for the 2011 Summer Marketing Educator’s Conference for his research on Virtual Healthcare Communities.
Research interests
Big Data & analytics implementation, data-driven marketing Strategies, financial services, healthcare marketing, consumer trust branding, digital marketing, and CRM systems
Scholarly Interests
Big Data Analytics Implementation
Services Marketing
Branding
Digital Marketing
Faculty/Media Expert
Expert on healthcare marketing, digital marketing (social media and retail), big data analytics and marketing, and financial services marketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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Health Information Orientation, Social Support, and Diabetes Self-Care Behavior among Indian Adults: The Roles of Education and Self-Efficacy
Limbu, Y., Johnson, D., Jayachandran, C., Mckinley, C. J. & Reddy, P. R., 2024, In: International Journal of Communication. 18, p. 1094-1111 18 p.Research output: Contribution to journal › Article › peer-review
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Implementing big data analytics in marketing departments: Mixing organic and administered approaches to increase data-driven decision making
Johnson, D. S., Sihi, D. & Muzellec, L., Dec 2021, In: Informatics. 8, 4, 66.Research output: Contribution to journal › Article › peer-review
Open Access9 Scopus citations -
The effects of mental budgeting and pain of payment on the financial decision making of socially excluded people
Chun, S. & Johnson, D. S., 2021, In: International Journal of Bank Marketing. 39, 5, p. 886-899 14 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations -
Message content features and social media engagement: evidence from the media industry
Moran, G., Muzellec, L. & Johnson, D., 4 Aug 2020, In: Journal of Product and Brand Management. 29, 5, p. 533-545 13 p.Research output: Contribution to journal › Article › peer-review
Open Access82 Scopus citations -
Climbing the down escalator: When customer-to-customer interaction may not be helping service firms
Johnson, D., Limbu, Y. B., Jayachandran, C. & Reddy, P. R., 20 Sep 2019, In: European Journal of Marketing. 53, 11, p. 2348-2372 25 p.Research output: Contribution to journal › Article › peer-review
10 Scopus citations