Dr. Gabriel Gonzales is assistant professor of marketing in the Feliciano School of Business. Dr. Gonzales comes to Montclair State University after three years as an Assistant Professor of Marketing at the State University of New York at New Paltz. Dr. Gonzales completed his PhD in Marketing at Pennsylvania State University in 2019 and before that, earned his bachelor’s degree in Psychology from Hendrix College.

His research provides both theoretical and practical insights into consumer behavior and perceptions of the evolving retail marketplace. His research also investigates ways to encourage consumers to act in more sustainable ways, with the broader goal of improving consumer well-being. His work has been published in top journals, including the Journal of Marketing and Marketing Letters, and has received awards from the Marketing Science Institute and the American Marketing Association for its impact.

Theoretical and practical insights into consumer behavior and perceptions of the evolving retail marketplace, and also investigates ways to encourage consumers to act in more sustainable ways, with the broader goal of improving consumer well-being.