Research output per year
Research output per year
Research activity per year
Dr. Choi is an Assistant Professor of Advertising at Montclair State University. She received her PhD from the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin.
Dr. Choi’s scholarship focuses primarily on advertising and data analytics. Her academic work has been published in several peer-reviewed journals and books such as Journal of Media Psychology, Journal of Global Marketing, Communication Studies, Sensors, Studies in Computational Intelligence, and more.
Focuses primarily on advertising and data analytics.
Target advertising, digital advertising, celebrity/social media influencer endorsements, text mining, and data analytics
STCM240 - Social Media Analytics
STCM15 - Influencers and Opinion Leaders
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review