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Research activity per year

Personal profile

University profile

Dr. Choi is an Assistant Professor of Advertising at Montclair State University. She received her PhD from the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin.

Dr. Choi’s scholarship focuses primarily on advertising and data analytics. Her academic work has been published in several peer-reviewed journals and books such as Journal of Media Psychology, Journal of Global Marketing, Communication Studies, Sensors, Studies in Computational Intelligence, and more.

Research interests

Focuses primarily on advertising and data analytics. 

Scholarly Interests

Target advertising, digital advertising, celebrity/social media influencer endorsements, text mining, and data analytics


STCM240 - Social Media Analytics
STCM15 - Influencers and Opinion Leaders

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 12 - Responsible Consumption and Production


Dive into the research topics where Jin-A Choi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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