Personal profile
University profile
Dr. Choi is an Assistant Professor of Advertising at Montclair State University. She received her PhD from the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin.
Dr. Choi’s scholarship focuses primarily on advertising and data analytics. Her academic work has been published in several peer-reviewed journals and books such as Journal of Media Psychology, Journal of Global Marketing, Communication Studies, Sensors, Studies in Computational Intelligence, and more.
Research interests
Focuses primarily on advertising and data analytics.
Scholarly Interests
Target advertising, digital advertising, celebrity/social media influencer endorsements, text mining, and data analytics
Teaching
STCM240 - Social Media Analytics
STCM15 - Influencers and Opinion Leaders
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 3 Good Health and Well-being
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Examining the role of CEO's authentic communication on corporate reputation: Analysis of public opinions regarding Zoom's layoff announcement on social media
Luo, Y. & Choi, J. A., Nov 2025, In: Public Relations Review. 51, 4, 102613.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Scopus citations -
Fractured spectacle: Contrasting reactions to Itaewon stampede across Korean and English-language networked publics
Choi, J. A. & Shahin, S., Jun 2025, In: Convergence. 31, 3, p. 800-816 17 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Link opens in a new tab Scopus citations -
Hedonic and Utilitarian Products for the 21st Century: Classification of Modern Product Categories
Choi, J. A., Baksh, S. M. & Cheong, H. J., Jan 2025, In: Asia Marketing Journal. 27, 3, p. 203-219 17 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Personalizing Multimedia Content Recommendations for Intelligent Vehicles Through Text–Image Embedding Approaches
Choi, J. A., Hong, T. & Lim, K., Mar 2025, In: Analytics. 4, 1, 4.Research output: Contribution to journal › Article › peer-review
Open Access1 Link opens in a new tab Scopus citations -
Examining Platform Strategy for Influencer Marketing Using Text Mining
Choi, J. A. & Ku, C. S., 2024, 9th IEEE/ACIS International Conference on Big Data, Cloud Computing, and Data Science, BCD 2024. Shiramatu, S., Okuhara, S., Wen, G., Haqbeen, J., Iwashita, M. & Shimoda, A. (eds.). Institute of Electrical and Electronics Engineers Inc., p. 15-20 6 p. (9th IEEE/ACIS International Conference on Big Data, Cloud Computing, and Data Science, BCD 2024).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Press/Media
-
Dreaming already of your first pumpkin spice latte of the season? Here's when they'll return
15/07/25
9 items of Media coverage
Press/Media
-
-
-