Personal profile
University profile
Dr. Joshua Lupinek has a Ph.D. in Sport Management from the University of Minnesota and a M.A. in Sport Management and Sociology from the University of Connecticut, Storrs. He is currently working on a Marketing Analytics certificate from Penn State University.
Dr. Lupinek's research interest includes VR eye tracking research that measures consumer reactions. Before joining The Feliciano School of Business, he served as a tenured Associate Professor of Business Administration at the University of Alaska, Fairbanks, where he also was Director of the Sport and Recreation Business Program, and Director of the School of Management Virtual Reality Lab.
Research interests
VR eye tracking research that measures consumer reactions
Scholarly Interests
Sport Marketing, Sales, Virtual Reality, Social Network Analysis
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty
Keiper, M. C., Nachtigal, J., Lupinek, J. M. & Stough, R. A., Apr 2024, In: Journal of Marketing Education. 46, 1, p. 18-31 14 p.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Scopus citations -
Artificial intelligence in sport management education: Playing the AI game with ChatGPT
Keiper, M. C., Fried, G., Lupinek, J. & Nordstrom, H., Nov 2023, In: Journal of Hospitality, Leisure, Sport and Tourism Education. 33, 100456.Research output: Contribution to journal › Article › peer-review
80 Link opens in a new tab Scopus citations -
Congruity of Virtual Reality In-Game Advertising
Lupinek, J. M., Yoo, J., Ohu, E. A. & Bownlee, E., 12 Oct 2021, In: Frontiers in Sports and Active Living. 3, 728749.Research output: Contribution to journal › Article › peer-review
Open Access11 Link opens in a new tab Scopus citations -
Student perceptions on the benefits of Flipgrid in a HyFlex learning environment
Keiper, M. C., White, A., Carlson, C. D. & Lupinek, J. M., 2021, In: Journal of Education for Business. 96, 6, p. 343-351 9 p.Research output: Contribution to journal › Article › peer-review
Open Access63 Link opens in a new tab Scopus citations -
Tracing the ABC’s of brand community
Lupinek, J. M., 3 May 2019, In: International Journal of Sports Marketing and Sponsorship. 20, 2, p. 291-306 16 p.Research output: Contribution to journal › Review article › peer-review
9 Link opens in a new tab Scopus citations
Press/Media
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Montclair State University: At Yogi Berra Stadium, It's A Brand New Ball Game
26/03/24
1 item of Media coverage
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Will NJ taxpayers have to help foot the bill for World Cup at MetLife?
20/11/22 → 21/11/22
3 items of Media coverage
Press/Media