Keyphrases
AI Chatbot
14%
Analytical Technologies
37%
Analytics Curriculum
50%
Artificial Intelligence
50%
Brand Community
100%
Business Courses
50%
Business Marketing
12%
Business Schools
25%
Chat Generative Pre-trained Transformer (ChatGPT)
50%
Community-based Research
20%
Concerns-based Adoption Model
12%
Congruity
50%
Consumer Response
50%
Course Delivery
25%
COVID-19
25%
Curriculum Integration
50%
Discussion Boards
25%
Eye-tracking Research
50%
Fantasy Football
100%
Fantasy Sports
25%
Fast-growing
25%
Flexible Delivery
25%
Flexible Learning Environment
100%
Flexible Method
25%
Flipgrid
100%
Higher Education
25%
Hybrid Flexible
100%
In-game Advertising
50%
Intention to Use
25%
Learning Tools
50%
Likert
25%
Managerial Support
12%
Marketing Academics
12%
Marketing Analytics
50%
Marketing Curriculum
12%
Mass Media
20%
Mode of Delivery
50%
Online Video
25%
Open-ended Survey Responses
25%
Perceived Effectiveness
25%
Resource Availability
50%
Resource Base
25%
Smartphone
25%
Sport Management
50%
Sports Industry
25%
Sports Marketing
23%
Student Perceptions
100%
Two-sample
25%
Video Discussions
25%
Virtual Reality
50%
Social Sciences
Artificial Intelligence
50%
Brand Community
100%
Business School
25%
Community Research
20%
Community-Based
10%
COVID-19
100%
Educational Environment
100%
Eye Tracking
50%
Financial Aid
25%
Interactive Marketing
6%
Mass Media
20%
Resource-Based
50%
Social Relationships
10%
Sport Management
50%
Sports Marketing
23%
Virtual Reality
50%
