• Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20162022

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Personal profile

University profile

Dr. Junzhou Zhang's research interests focus on loyalty programs and transformative consumer research through the lens of digital marketing and with a big-data approach. His research projects usually highlight the intersection among marketing, technology, and consumer psychology. His expertise lies in integrating consumer psychology theory with consumer big data to bring forward useful customer insights and actionable marketing strategies.

Research interests

Focus on loyalty programs and transformative consumer research through the lens of digital marketing and with a big-data approach. 

Scholarly Interests

Integrating consumer psychology theory with consumer big data to bring forward useful customer insights and actionable marketing strategies.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth

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