Personal profile
University profile
Dr. Junzhou Zhang's research interests focus on loyalty programs and transformative consumer research through the lens of digital marketing and with a big-data approach. His research projects usually highlight the intersection among marketing, technology, and consumer psychology. His expertise lies in integrating consumer psychology theory with consumer big data to bring forward useful customer insights and actionable marketing strategies.
Research interests
Focus on loyalty programs and transformative consumer research through the lens of digital marketing and with a big-data approach.
Scholarly Interests
Integrating consumer psychology theory with consumer big data to bring forward useful customer insights and actionable marketing strategies.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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The association between food benefit online ordering and redemptions: evidence from the Special Supplemental Nutrition Program for Women, Infants, and Children
Zhang, J., Tang, C., Park, K. & Zhang, Q., 27 Aug 2025, In: Public Health Nutrition. 28, 1, e147.Research output: Contribution to journal › Article › peer-review
Open Access1 Link opens in a new tab Scopus citations -
Understanding the Chasm in the Diffusion of Online Food Benefit Ordering: A Service Ecosystem Approach
Tang, C., Zhang, J., Zhang, Q., Fisher, E. & Park, K., May 2025, In: Journal of Service Research. 28, 2, p. 355-371 17 p.Research output: Contribution to journal › Article › peer-review
4 Link opens in a new tab Scopus citations -
Exploring the role of the service provider in sharing economy services
Zal, S., Guo, L., Tang, C. & Zhang, J., 25 Jun 2024, In: Journal of Services Marketing. 38, 6, p. 746-760 15 p.Research output: Contribution to journal › Article › peer-review
6 Link opens in a new tab Scopus citations -
Personalized email marketing in loyalty programs: The role of multidimensional construal levels
Zhang, J. & Liu-Thompkins, Y., Jan 2024, In: Journal of the Academy of Marketing Science. 52, 1, p. 196-216 21 p.Research output: Contribution to journal › Article › peer-review
12 Link opens in a new tab Scopus citations -
Evaluation of WIC Online Ordering during the COVID-19 Pandemic: Evidence from an Oklahoma Grocery Store Chain
Zhang, Q., Zhang, J., Park, K. & Tang, C., Feb 2023, In: Nutrients. 15, 3, 478.Research output: Contribution to journal › Article › peer-review
Open Access3 Link opens in a new tab Scopus citations
Press/Media
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Researcher from Montclair State University Reports Details of New Studies and Findings in the Area of Chronic Disease (Examining How and When Knowledge and Motivation Contribute to Organic Food Purchase Intention among Individuals with Chronic ...)
Limbu, Y., Zhang, J. & McKinley, C.
19/10/23
1 item of Media coverage
Press/Media