Mann, M. K., Liu-Thompkins, Y., Watson, G. S. & Papelis, Y. E.,
2015,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature,
p. 752-755 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review