• 200 Citations
  • 5 h-Index
19982019

Research output per year

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Fingerprint Dive into the research topics where Mark Kay is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 200 Citations
  • 5 h-Index
  • 7 Article
  • 2 Chapter
  • 1 Review article

How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge

Sato, S., Ko, Y. J., Chang, Y. & Kay, M., 1 Jun 2019, In : Communication and Sport. 7, 3, p. 385-409 25 p.

Research output: Contribution to journalArticle

  • 3 Scopus citations

    When Should a Brand Cut Ties With a Scandalized Endorser?

    Sato, S., Arai, A., Tsuji, Y. & Kay, M., 1 Jan 2019, In : Communication and Sport.

    Research output: Contribution to journalArticle

  • Corporate sustainability programs and reporting: Responsibility commitment and thought leadership at starbucks

    Kay, M. J., 1 Jan 2018, Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications. IGI Global, p. 110-126 17 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Green teams: A collaborative training model

    Kay, M. J., Kay, S. A. & Tuininga, A. R., 1 Mar 2018, In : Journal of Cleaner Production. 176, p. 909-919 11 p.

    Research output: Contribution to journalArticle

  • 5 Scopus citations

    Transformative stories: A framework for crafting stories for social impact organizations

    Bublitz, M. G., Escalas, J. E., Peracchio, L. A., Furchheim, P., Grau, S. L., Hamby, A., Kay, M. J., Mulder, M. R. & Scott, A., 1 Sep 2016, In : Journal of Public Policy and Marketing. 35, 2, p. 237-248 12 p.

    Research output: Contribution to journalArticle

  • 6 Scopus citations