• 183 Citations
  • 4 h-Index
19982019
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Fingerprint Dive into the research topics where Mark Kay is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles
Supply chains Engineering & Materials Science
Industry Engineering & Materials Science
Parking Engineering & Materials Science
athlete Social Sciences
scandal Social Sciences
Hazardous materials spills Engineering & Materials Science
Trucks Engineering & Materials Science
Sustainable development Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1998 2019

  • 183 Citations
  • 4 h-Index
  • 8 Article
  • 2 Chapter
  • 1 Review article
2 Citations (Scopus)

How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge

Sato, S., Ko, Y. J., Chang, Y. & Kay, M., 1 Jun 2019, In : Communication and Sport. 7, 3, p. 385-409 25 p.

Research output: Contribution to journalArticleResearchpeer-review

Hazardous materials spills
athlete
Turk
structural model
credibility

When Should a Brand Cut Ties With a Scandalized Endorser?

Sato, S., Arai, A., Tsuji, Y. & Kay, M., 1 Jan 2019, In : Communication and Sport.

Research output: Contribution to journalArticleResearchpeer-review

scandal
Experiments
Turk
VIP
athlete

Corporate sustainability programs and reporting: Responsibility commitment and thought leadership at starbucks

Kay, M., 1 Jan 2018, Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications. IGI Global, p. 110-126 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Industry
Sustainability
Corporate sustainability
Corporate Social Responsibility
Responsibility
1 Citation (Scopus)

Green teams: A collaborative training model

Kay, M., Kay, S. A. & Tuininga, A., 1 Mar 2018, In : Journal of Cleaner Production. 176, p. 909-919 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Sustainable development
sustainability
student
Students
Industry
3 Citations (Scopus)

Transformative stories: A framework for crafting stories for social impact organizations

Bublitz, M. G., Escalas, J. E., Peracchio, L. A., Furchheim, P., Grau, S. L., Hamby, A., Kay, M., Mulder, M. R. & Scott, A., 1 Sep 2016, In : Journal of Public Policy and Marketing. 35, 2, p. 237-248 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Social benefits
Nonprofit organization
Collaborative research
Public policy