Calculated based on number of publications stored in Pure and citations from Scopus

Research activity per year

Personal profile

University profile

Author of Better Marketing, Dr. Mark Kay has been entertaining and provoking students for over twenty years, encouraging the application of better marketing ideas to be serve people and ecosystems.

Academic research areas include branding, product design, retailing, international strategy, healthcare marketing strategy, AIDs preventions marketing, CSR, supply chain marketing integration, digital marketing strategy, arts marketing, sustainability and green communications.

Research Interests

Corporate Sustainability, Healthcare Marketing, Supply Chain

Scholarly Interests

Branding, Marketing, Sustainability, Marketing Research


marketing, new product development, sustainabilility

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production


Dive into the research topics where Mark Kay is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or