Personal profile
University profile
Author of Better Marketing, Dr. Mark Kay has been entertaining and provoking students for over twenty years, encouraging the application of better marketing ideas to be serve people and ecosystems.
Academic research areas include branding, product design, retailing, international strategy, healthcare marketing strategy, AIDs preventions marketing, CSR, supply chain marketing integration, digital marketing strategy, arts marketing, sustainability and green communications.
Research Interests
Corporate Sustainability, Healthcare Marketing, Supply Chain
Scholarly Interests
Branding, Marketing, Sustainability, Marketing Research
Teaching
marketing, new product development, sustainabilility
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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The Pursuit of the Solitary
Kay, M. J., Kay, S. A., Cheetham, F. & Hu, H., Apr 2023, In: Journal of the Association for Consumer Research. 8, 2, p. 187-194 8 p.Research output: Contribution to journal › Article › peer-review
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When Should a Brand Cut Ties With a Scandalized Endorser?
Sato, S., Arai, A., Tsuji, Y. & Kay, M., 1 Apr 2020, In: Communication and Sport. 8, 2, p. 215-235 21 p.Research output: Contribution to journal › Article › peer-review
15 Link opens in a new tab Scopus citations -
How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge
Sato, S., Ko, Y. J., Chang, Y. & Kay, M., 1 Jun 2019, In: Communication and Sport. 7, 3, p. 385-409 25 p.Research output: Contribution to journal › Article › peer-review
23 Link opens in a new tab Scopus citations -
Corporate sustainability programs and reporting: Responsibility commitment and thought leadership at starbucks
Kay, M. J., 1 Jan 2018, Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications. IGI Global, p. 110-126 17 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1 Link opens in a new tab Scopus citations -
Green teams: A collaborative training model
Kay, M. J., Kay, S. A. & Tuininga, A. R., 1 Mar 2018, In: Journal of Cleaner Production. 176, p. 909-919 11 p.Research output: Contribution to journal › Article › peer-review
24 Link opens in a new tab Scopus citations