• 187 Citations
  • 5 h-Index
19982019
If you made any changes in Pure, your changes will be visible here soon.

Research Output 1998 2019

  • 187 Citations
  • 5 h-Index
  • 7 Article
  • 2 Chapter
  • 1 Review article
2019
2 Citations (Scopus)

How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge

Sato, S., Ko, Y. J., Chang, Y. & Kay, M., 1 Jun 2019, In : Communication and Sport. 7, 3, p. 385-409 25 p.

Research output: Contribution to journalArticle

Hazardous materials spills
athlete
Turk
structural model
credibility

When Should a Brand Cut Ties With a Scandalized Endorser?

Sato, S., Arai, A., Tsuji, Y. & Kay, M., 1 Jan 2019, In : Communication and Sport.

Research output: Contribution to journalArticle

scandal
Experiments
Turk
VIP
athlete
2018

Corporate sustainability programs and reporting: Responsibility commitment and thought leadership at starbucks

Kay, M., 1 Jan 2018, Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications. IGI Global, p. 110-126 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Industry
Sustainability
Corporate sustainability
Corporate Social Responsibility
Responsibility
4 Citations (Scopus)

Green teams: A collaborative training model

Kay, M., Kay, S. A. & Tuininga, A., 1 Mar 2018, In : Journal of Cleaner Production. 176, p. 909-919 11 p.

Research output: Contribution to journalArticle

Sustainable development
sustainability
student
Students
Industry
2016
6 Citations (Scopus)

Transformative stories: A framework for crafting stories for social impact organizations

Bublitz, M. G., Escalas, J. E., Peracchio, L. A., Furchheim, P., Grau, S. L., Hamby, A., Kay, M., Mulder, M. R. & Scott, A., 1 Sep 2016, In : Journal of Public Policy and Marketing. 35, 2, p. 237-248 12 p.

Research output: Contribution to journalArticle

Social benefits
Nonprofit organization
Collaborative research
Public policy
2014

Corporate sustainability programs and reporting: Responsibility commitment and thought leadership at Starbucks

Kay, M., 30 Nov 2014, Empowering Organizations through Corporate Social Responsibility. IGI Global, p. 307-323 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

sustainability
commitment
leadership
responsibility
social responsibility
2007
12 Citations (Scopus)

Healthcare marketing: What is salient?

Kay, M., 1 Sep 2007, In : International Journal of Pharmaceutical and Healthcare Marketing. 1, 3, p. 247-263 17 p.

Research output: Contribution to journalArticle

Marketing
Delivery of Health Care
Evidence-Based Practice
Healthcare
Health care marketing
2006
127 Citations (Scopus)

Strong brands and corporate brands

Kay, M., 17 Jul 2006, In : European Journal of Marketing. 40, 7-8, p. 742-760 19 p.

Research output: Contribution to journalReview article

Corporate brand
Branding
Logic
Attack
Co-production
1999
19 Citations (Scopus)

Getting the Goods Delivered in Dense Urban Areas: A Snapshot of the Last Link of the Supply Chain

Morris, A. G., Kornhauser, A. L. & Kay, M., 1 Jan 1999, In : Transportation Research Record. 1653, p. 34-41 8 p.

Research output: Contribution to journalArticle

Supply chains
Parking
Trucks
Industry
Commercial vehicles
1998
17 Citations (Scopus)

Urban freight mobility. Collection of data on time, costs, and barriers related to moving product into the central business district

Morris, A. G., Kornhauser, A. L. & Kay, M., 1 Jan 1998, In : Transportation Research Record. 1613, p. 27-32 6 p.

Research output: Contribution to journalArticle

Costs
Industry
Logistics
Curbs
Commercial vehicles