• 200 Citations
  • 5 h-Index
19982019

Research output per year

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Research Output

  • 200 Citations
  • 5 h-Index
  • 7 Article
  • 2 Chapter
  • 1 Review article
Article

Getting the Goods Delivered in Dense Urban Areas: A Snapshot of the Last Link of the Supply Chain

Morris, A. G., Kornhauser, A. L. & Kay, M. J., 1 Jan 1999, In : Transportation Research Record. 1653, p. 34-41 8 p.

Research output: Contribution to journalArticle

19 Scopus citations

Green teams: A collaborative training model

Kay, M. J., Kay, S. A. & Tuininga, A. R., 1 Mar 2018, In : Journal of Cleaner Production. 176, p. 909-919 11 p.

Research output: Contribution to journalArticle

5 Scopus citations

Healthcare marketing: What is salient?

Kay, M. J., 1 Sep 2007, In : International Journal of Pharmaceutical and Healthcare Marketing. 1, 3, p. 247-263 17 p.

Research output: Contribution to journalArticle

13 Scopus citations

How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge

Sato, S., Ko, Y. J., Chang, Y. & Kay, M., 1 Jun 2019, In : Communication and Sport. 7, 3, p. 385-409 25 p.

Research output: Contribution to journalArticle

3 Scopus citations

Transformative stories: A framework for crafting stories for social impact organizations

Bublitz, M. G., Escalas, J. E., Peracchio, L. A., Furchheim, P., Grau, S. L., Hamby, A., Kay, M. J., Mulder, M. R. & Scott, A., 1 Sep 2016, In : Journal of Public Policy and Marketing. 35, 2, p. 237-248 12 p.

Research output: Contribution to journalArticle

6 Scopus citations

Urban freight mobility. Collection of data on time, costs, and barriers related to moving product into the central business district

Morris, A. G., Kornhauser, A. L. & Kay, M. J., 1 Jan 1998, In : Transportation Research Record. 1613, p. 27-32 6 p.

Research output: Contribution to journalArticle

17 Scopus citations

When Should a Brand Cut Ties With a Scandalized Endorser?

Sato, S., Arai, A., Tsuji, Y. & Kay, M., 1 Jan 2019, In : Communication and Sport.

Research output: Contribution to journalArticle

Chapter

Corporate sustainability programs and reporting: Responsibility commitment and thought leadership at Starbucks

Kay, M. J., 30 Nov 2014, Empowering Organizations through Corporate Social Responsibility. IGI Global, p. 307-323 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Corporate sustainability programs and reporting: Responsibility commitment and thought leadership at starbucks

Kay, M. J., 1 Jan 2018, Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications. IGI Global, p. 110-126 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Review article

Strong brands and corporate brands

Kay, M. J., 17 Jul 2006, In : European Journal of Marketing. 40, 7-8, p. 742-760 19 p.

Research output: Contribution to journalReview article

136 Scopus citations