• 190 Citations
  • 5 h-Index
19982019
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Research Output 1998 2019

  • 190 Citations
  • 5 h-Index
  • 7 Article
  • 2 Chapter
  • 1 Review article
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Review article
Review article
129 Citations (Scopus)

Strong brands and corporate brands

Kay, M., 17 Jul 2006, In : European Journal of Marketing. 40, 7-8, p. 742-760 19 p.

Research output: Contribution to journalReview article

Corporate brand
Branding
Logic
Attack
Co-production