Patrali Chatterjee

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
19952017

Research activity per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Personal profile

Dr. Patrali Chatterjee is Chair and Professor, Department of Marketing and Graduate Coordinator of the Digital Marketing Program at the Feliciano School of Business, Montclair State University. Dr. Chatterjee is Vice-President, American Collegiate Retailing Association, the leading academic association for retailing educators world-wide. Prior to joining Montclair State University, Dr. Chatterjee was Vice Chair and Assistant Professor, Department of Marketing at Rutgers Business School, Rutgers University.

She holds a Ph.D. in Marketing from Owen School of Management, Vanderbilt University. Dr. Chatterjee's research interests include customer insights and marketing analytics, clickstream data modeling, customer equity management, omnichannel retail strategy and digital/social/mobile marketing. Dr. Chatterjee's research has appeared in several books and academic journals including Advances in Consumer Research, Information Systems Research, International Journal of Advertising, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Electronic Commerce Research, Journal of Product and Brand Management, Marketing Science and the Review of Economics and Statistics. Her research has been reported in news and business media outlets like Fast Company, The Wall Street Journal, Stanford Innovation Review, Time, The Star Ledger, WalletHub.com among others.

She is coauthor of Retail Management: A Strategic Approach published by Pearson. She has served as conference chair, session chairs, reviewer for several academic journals and the Harvard Business School Publishing and had coedited issues for several academic journals including Journal of Research in Interactive Marketing and Journal for Advancement in Marketing Education. She was involved as an Inaugural Professor in the Google Online Marketing Challenge, a global competition aimed at training students in developing and executing online advertising campaigns for nonprofits and entrepreneurs.

Dr. Chatterjee has consulted for several organizations including CIT Group, Dick’s Sporting Goods, Google Create, NJ Department of Environmental Protection, Spencer Savings Bank among others.

Research interests

customer insights and marketing analytics, clickstream data modeling, customer equity management, omnichannel retail strategy and digital/social/mobile marketing

Scholarly Interests

Clickstream data modeling, CRM, E-Retailing, Internet advertising and marketing, loyalty promotions, viral marketing, virtual identity, word-of-mouth/referral management, non-profit organization management, social-mobile marketing analytics.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 12 - Responsible Consumption and Production

Fingerprint

Dive into the research topics where Patrali Chatterjee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles