• 951 Citations
  • 11 h-Index
19952017

Research output per year

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Research Output

  • 951 Citations
  • 11 h-Index
  • 15 Article
  • 1 Chapter
  • 1 Editorial
  • 1 Review article
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Review article
2003

Modeling the Clickstream: Implications for Web-Based Advertising Efforts

Chatterjee, P., Hoffman, D. L. & Novak, T. P., 1 Sep 2003, In : Marketing Science. 22, 4, p. 520-542 23 p.

Research output: Contribution to journalReview article

264 Scopus citations