Research output per year
Research output per year
Personal profile
University profile
Dr. Rae Yule Kim joined the Feliciano School of Business as an Assistant Professor of Marketing in 2020. He holds a Ph.D. in Marketing from Rutgers, a M.S. in Information Systems from Johns Hopkins, and a B.S. in Politics from University of Bristol. His research provides insights for marketers looking to improve the digital presence of their business. His research has been presented at American Marketing Association and American Academy of Advertising. He acts as a reviewer for California Management Review, Electronic Commerce Research, and Journal of Advertising among others.
Dr. Kim's areas of expertise are digital marketing and virtual reality, and his research has been published in Electronic Markets, Applied Economics, Electronic Commerce Research, and Electronic Commerce Research and Applications.
Research interests
Insights for marketers looking to improve the digital presence of their business
Scholarly Interests
digital marketing and virtual reality
Teaching
Digital Marketing, Digital Sales, AR/VR, Consumer Insights
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Fingerprint
Dive into the research topics where Rae Yule Kim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Anthropomorphism and Human-Robot Interaction
Kim, R. Y., 25 Jan 2024, In: Communications of the ACM. 67, 2, p. 80-85 6 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
Being in a Crowd Shifts People’s Attitudes Toward Humanoids
Kim, R. Y., Mar 2024, In: International Journal of Social Robotics. 16, 3, p. 569-577 9 p.Research output: Contribution to journal › Article › peer-review
-
Gender and Workplace Promotion: A Case Study of a Multinational IT Corporation
Kim, R. Y., 2024, In: IEEE Transactions on Engineering Management. 71, p. 5174-5181 8 p.Research output: Contribution to journal › Article › peer-review
-
The Fifth Wave: The Sustainability Age and New Industrial Revolution
Kim, R. Y., 2024, (Accepted/In press) In: IEEE Engineering Management Review. p. 1-12 12 p.Research output: Contribution to journal › Article › peer-review
-
Bounded rationality: are higher online review ratings always better for sales?
Kim, R. Y., 2023, In: Behaviour and Information Technology. 42, 12, p. 1968-1979 12 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations