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Personal profile

University profile

Dr. Rae Yule Kim joined the Feliciano School of Business as an Assistant Professor of Marketing in 2020. He holds a Ph.D. in Marketing from Rutgers, a M.S. in Information Systems from Johns Hopkins, and a B.S. in Politics from University of Bristol. His research provides insights for marketers looking to improve the digital presence of their business. His research has been presented at American Marketing Association and American Academy of Advertising. He acts as a reviewer for California Management Review, Electronic Commerce Research, and Journal of Advertising among others.

Dr. Kim's areas of expertise are digital marketing and virtual reality, and his research has been published in Electronic Markets, Applied Economics, Electronic Commerce Research, and Electronic Commerce Research and Applications

Research interests

Insights for marketers looking to improve the digital presence of their business

Scholarly Interests

digital marketing and virtual reality


Digital Marketing, Digital Sales, AR/VR, Consumer Insights

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action


Dive into the research topics where Rae Yule Kim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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