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Rae Yule Kim

 https://orcid.org/0000-0003-0566-5653
20192026

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Personal profile

University profile

Dr. Rae Yule Kim joined the Feliciano School of Business as an Assistant Professor of Marketing in 2020. He holds a Ph.D. in Marketing from Rutgers, a M.S. in Information Systems from Johns Hopkins, and a B.S. in Politics from University of Bristol. His research provides insights for marketers looking to improve the digital presence of their business. His research has been presented at American Marketing Association and American Academy of Advertising. He acts as a reviewer for California Management Review, Electronic Commerce Research, and Journal of Advertising among others.

Dr. Kim's areas of expertise are digital marketing and virtual reality, and his research has been published in Electronic Markets, Applied Economics, Electronic Commerce Research, and Electronic Commerce Research and Applications. 

Research interests

Insights for marketers looking to improve the digital presence of their business

Scholarly Interests

digital marketing and virtual reality

Teaching

Digital Marketing, Digital Sales, AR/VR, Consumer Insights

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities

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