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  • 2022

    Predicting NFL Ticket Sales with Social Media Data: An Abstract

    Kim, R. Y., 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 573-574 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review