• 213 Citations
  • 9 h-Index
20092019
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Fingerprint Dive into the research topics where Yam Limbu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
Prescription Drugs Medicine & Life Sciences
appeal Social Sciences
Persuasive Communication Medicine & Life Sciences
health Social Sciences
Food Quality Medicine & Life Sciences
Health Medicine & Life Sciences
Wit and Humor Medicine & Life Sciences
Food Medicine & Life Sciences

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Research Output 2009 2019

  • 213 Citations
  • 9 h-Index
  • 28 Article
  • 2 Review article

A Longitudinal Examination of FDA Warning and Untitled Letters Issued to Pharmaceutical Companies for Violations in Drug Promotion Standards

Limbu, Y., McKinley, C. & Temperini, V., 1 Mar 2019, In : Journal of Consumer Affairs. 53, 1, p. 3-23 21 p.

Research output: Contribution to journalArticleResearchpeer-review

pharmaceutical
promotion
drug
examination
marketing

Climbing the down escalator: When customer-to-customer interaction may not be helping service firms

Johnson, D., Limbu, Y., Jayachandran, C. & Reddy, P. R., 1 Jan 2019, In : European Journal of Marketing.

Research output: Contribution to journalArticleResearchpeer-review

Interaction
Service firms
Skepticism
Customer participation
Willingness
2 Citations (Scopus)
Literacy
College students
Well-being
Self-efficacy
Mediation
1 Citation (Scopus)

Does e-learning service quality influence e-learning student satisfaction and loyalty? Evidence from Vietnam

Pham, L., Limbu, Y., Bui, T. K., Nguyen, H. T. & Pham, H. T., 1 Dec 2019, In : International Journal of Educational Technology in Higher Education. 16, 1, 7.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
loyalty
Vietnam
electronic learning
Students
evidence

Nutritional knowledge, attitude, and use of food labels among Indian adults with multiple chronic conditions: A moderated mediation model

Limbu, Y., McKinley, C., Gautam, R. K., Ahirwar, A. K., Dubey, P. & Jayachandran, C., 1 Jul 2019, In : British Food Journal. 121, 7, p. 1480-1494 15 p.

Research output: Contribution to journalArticleResearchpeer-review

food labeling
Food
self-efficacy
Self Efficacy
chronic diseases