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Personal profile

University profile

Dr. Yam Limbu is a Professor of Marketing at Montclair State University. His research interests include pharmaceutical and healthcare marketing, consumer behavior, Internet marketing, advertising, sales, ethics, food, and nutrition. His publications have appeared in various journals, including Industrial Marketing Management, European Journal of Marketing, Journal of Consumer Affairs, International Journal of Advertising, Journal of Business & Industrial Marketing, British Food Journal, Journal of Research in Interactive Marketing, Health Communication, Health Education, American Journal of Health Education, International Journal of Bank Marketing, Journal of Business-to-Business Marketing, Marketing Intelligence & Planning, and Journal of Global Marketing.

Dr. Limbu is a co-author of the book entitled “Marketing in Healthcare-Related Industries”. He has presented his research at several conferences and his works have been published in leading conference proceedings such as Association for Consumer Research, American Marketing Association, American Educational Research Association, and National Communication Association. He also serves as the Editor-in-Chief for the International Journal of Business and Emerging Markets ( and the International Journal of Business and Applied Sciences ( He has served as guest editor and co-edited special issues for various journals. He also serves on the editorial boards of a number of journals.

Dr. Limbu currently serves as vice-president of the Academy of Global Business Research & Practice (AGBRP), formerly known as the Society for Global Business & Economic Development (SGBED). He is a board member and marketing track chair for the Business and Applied Sciences Academy of North America (BAASANA). He is a Member-at-Large of the Society for Marketing Advances (SMA).

Dr. Limbu has served as Keynote Speaker, General Chair, Program Co-Chair, Track Chair, Proceedings Editor, and Meet the Editors and Doctoral Workshop Panel Member for conferences and symposiums. He has conducted research workshops and seminars with faculties and doctoral students. He serves as a visiting faculty at various institutions. He also provides consulting services for small business firms and nonprofit organizations.


Research interests

pharmaceutical and healthcare marketing, consumer behavior, Internet marketing, advertising, sales, ethics, food, and nutrition

Scholarly Interests

Consumer behavior; Internet marketing; food, nutrition, and consumer health; healthcare and pharmaceutical marketing; health communication strategy; advertising; business ethics; sales management

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 12 - Responsible Consumption and Production


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