• 293 Citations
  • 10 h-Index
20092020

Research output per year

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Research Output

  • 293 Citations
  • 10 h-Index
  • 31 Article
  • 2 Review article
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Article
2020

Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity

Huhmann, B. A. & Limbu, Y. B., 3 May 2020, In : Journal of Current Issues and Research in Advertising. 41, 2, p. 206-228 23 p.

Research output: Contribution to journalArticle

2019

A Longitudinal Examination of FDA Warning and Untitled Letters Issued to Pharmaceutical Companies for Violations in Drug Promotion Standards

Limbu, Y. B., McKinley, C. & Temperini, V., 1 Mar 2019, In : Journal of Consumer Affairs. 53, 1, p. 3-23 21 p.

Research output: Contribution to journalArticle

1 Scopus citations
6 Scopus citations

Does e-learning service quality influence e-learning student satisfaction and loyalty? Evidence from Vietnam

Pham, L., Limbu, Y. B., Bui, T. K., Nguyen, H. T. & Pham, H. T., 1 Dec 2019, In : International Journal of Educational Technology in Higher Education. 16, 1, 7.

Research output: Contribution to journalArticle

Open Access
9 Scopus citations

Nutritional knowledge, attitude, and use of food labels among Indian adults with multiple chronic conditions: A moderated mediation model

Limbu, Y. B., McKinley, C., Gautam, R. K., Ahirwar, A. K., Dubey, P. & Jayachandran, C., 1 Jul 2019, In : British Food Journal. 121, 7, p. 1480-1494 15 p.

Research output: Contribution to journalArticle

1 Scopus citations
2018

Attitudes toward Star Ratings: Generational Differences among Indian Consumers

Chung, C., Moriuchi, E., Limbu, Y. B. & Ganesan, P., 15 Mar 2018, In : Journal of Global Marketing. 31, 2, p. 128-141 14 p.

Research output: Contribution to journalArticle

Dimensions of materialism and credit card usage: an application and extension of the theory of planned behavior in Bangladesh

Ahamed, A. F. M. J. & Limbu, Y. B., 1 Dec 2018, In : Journal of Financial Services Marketing. 23, 3-4, p. 200-209 10 p.

Research output: Contribution to journalArticle

1 Scopus citations

Nutrition Knowledge and Diet: Exploring the Influence of Social and Informational Factors in an Indian Adult Population

McKinley, C. J., Limbu, Y. B., Gautam, R. K., Ahirwar, A. K., Dubey, P. & Jayachandran, C., 3 Sep 2018, In : American Journal of Health Education. 49, 5, p. 312-325 14 p.

Research output: Contribution to journalArticle

2017
5 Scopus citations
6 Scopus citations
7 Scopus citations
2016

Content and compliance of pharmaceutical social media marketing

Huhmann, B. A. & Limbu, Y. B., 1 Jan 2016, In : Marketing Intelligence and Planning. 34, 7, p. 977-999 23 p.

Research output: Contribution to journalArticle

8 Scopus citations

Empathy, nonverbal immediacy, and salesperson performance: the mediating role of adaptive selling behavior

Limbu, Y. B., Jayachandran, C., Babin, B. J. & Peterson, R. T., 6 Jun 2016, In : Journal of Business and Industrial Marketing. 31, 5, p. 654-667 14 p.

Research output: Contribution to journalArticle

22 Scopus citations

Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general

Huhmann, B. A. & Limbu, Y. B., 1 Jan 2016, In : International Journal of Advertising. 35, 5, p. 846-863 18 p.

Research output: Contribution to journalArticle

11 Scopus citations
2015
8 Scopus citations
2014
26 Scopus citations
2013

A review of research on directtoconsumer advertising of prescription drugs:Directions for future research

Mukherjee, A., Limbu, Y. & Wanasika, I., 30 Aug 2013, In : International Journal of Pharmaceutical and Healthcare Marketing. 7, 3, p. 226-243 18 p.

Research output: Contribution to journalArticle

15 Scopus citations
2012
20 Scopus citations

Perceived ethics of online retailers and consumer behavioral intentions: The mediating roles of trust and attitude

Limbu, Y. B., Wolf, M. & Lunsford, D., 1 Jun 2012, In : Journal of Research in Interactive Marketing. 6, 2, p. 133-154 22 p.

Research output: Contribution to journalArticle

50 Scopus citations
2011

Consumers' perceptions of online ethics and its effects on satisfaction and loyalty

Limbu, Y. B., Wolf, M. & Lunsford, D. L., 1 Mar 2011, In : Journal of Research in Interactive Marketing. 5, 1, p. 71-89 19 p.

Research output: Contribution to journalArticle

43 Scopus citations
2010
3 Scopus citations
2009
12 Scopus citations

The depiction of female models in sport television commercials in the United States by degree of slenderness: An appraisal

Peterson, R. T., Xu, B. & Limbu, Y., 4 Dec 2009, In : Journal of Promotion Management. 15, 1-2, p. 184-203 20 p.

Research output: Contribution to journalArticle

2 Scopus citations
12 Scopus citations