A comparison study of the behavior and practices of casino gamblers as compared to those gamblers of sport book activities

Pender B. Noriega, Li-Chun Lin

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Abstract

This study examines the behavior of gamblers who have a specific area of preferred gambling. Some gamblers prefer casino games such as table games and slots while others prefer sports betting or pari-mutuel wagering. The intention of this study was to identify differences in behaviors, activities, and attitudes of gamblers that indulge in different types of gambling. This information will be important to marketing professionals of the gaming industry in assisting them to develop promotional activities for their perspective target markets. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: getinfo@haworthpressinc.com Website: http://www.HaworthPress.com.

Original languageEnglish
Pages (from-to)181-196
Number of pages16
JournalJournal of Hospitality and Leisure Marketing
Volume10
Issue number1-2
DOIs
StatePublished - 6 Jan 2003

Fingerprint

gambling
Sports
sport
Marketing
marketing
Industry
market
industry
comparison
book
Casino
Gambling
document
fee
services
Sports betting
Delivery services
Fees
Target markets
Gaming

Keywords

  • Gambling
  • Gaming
  • Marketing
  • Pari-mutuel
  • Slot machines
  • Sport books

Cite this

@article{b4268ff144b545c5bbb634e43ef04d48,
title = "A comparison study of the behavior and practices of casino gamblers as compared to those gamblers of sport book activities",
abstract = "This study examines the behavior of gamblers who have a specific area of preferred gambling. Some gamblers prefer casino games such as table games and slots while others prefer sports betting or pari-mutuel wagering. The intention of this study was to identify differences in behaviors, activities, and attitudes of gamblers that indulge in different types of gambling. This information will be important to marketing professionals of the gaming industry in assisting them to develop promotional activities for their perspective target markets. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: getinfo@haworthpressinc.com Website: http://www.HaworthPress.com.",
keywords = "Gambling, Gaming, Marketing, Pari-mutuel, Slot machines, Sport books",
author = "Noriega, {Pender B.} and Li-Chun Lin",
year = "2003",
month = "1",
day = "6",
doi = "10.1300/J150v10n01_12",
language = "English",
volume = "10",
pages = "181--196",
journal = "Journal of Hospitality and Leisure Marketing",
issn = "1050-7051",
publisher = "Haworth Press Inc.",
number = "1-2",

}

A comparison study of the behavior and practices of casino gamblers as compared to those gamblers of sport book activities. / Noriega, Pender B.; Lin, Li-Chun.

In: Journal of Hospitality and Leisure Marketing, Vol. 10, No. 1-2, 06.01.2003, p. 181-196.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - A comparison study of the behavior and practices of casino gamblers as compared to those gamblers of sport book activities

AU - Noriega, Pender B.

AU - Lin, Li-Chun

PY - 2003/1/6

Y1 - 2003/1/6

N2 - This study examines the behavior of gamblers who have a specific area of preferred gambling. Some gamblers prefer casino games such as table games and slots while others prefer sports betting or pari-mutuel wagering. The intention of this study was to identify differences in behaviors, activities, and attitudes of gamblers that indulge in different types of gambling. This information will be important to marketing professionals of the gaming industry in assisting them to develop promotional activities for their perspective target markets. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: getinfo@haworthpressinc.com Website: http://www.HaworthPress.com.

AB - This study examines the behavior of gamblers who have a specific area of preferred gambling. Some gamblers prefer casino games such as table games and slots while others prefer sports betting or pari-mutuel wagering. The intention of this study was to identify differences in behaviors, activities, and attitudes of gamblers that indulge in different types of gambling. This information will be important to marketing professionals of the gaming industry in assisting them to develop promotional activities for their perspective target markets. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: getinfo@haworthpressinc.com Website: http://www.HaworthPress.com.

KW - Gambling

KW - Gaming

KW - Marketing

KW - Pari-mutuel

KW - Slot machines

KW - Sport books

UR - http://www.scopus.com/inward/record.url?scp=10144245053&partnerID=8YFLogxK

U2 - 10.1300/J150v10n01_12

DO - 10.1300/J150v10n01_12

M3 - Article

VL - 10

SP - 181

EP - 196

JO - Journal of Hospitality and Leisure Marketing

JF - Journal of Hospitality and Leisure Marketing

SN - 1050-7051

IS - 1-2

ER -