A comparison study of the behavior and practices of casino gamblers as compared to those gamblers of sport book activities

Pender B. Noriega; Li Chun Lin

doi:10.1300/J150v10n01_12

A comparison study of the behavior and practices of casino gamblers as compared to those gamblers of sport book activities

Pender B. Noriega, Li Chun Lin

Hospitality and Tourism

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

This study examines the behavior of gamblers who have a specific area of preferred gambling. Some gamblers prefer casino games such as table games and slots while others prefer sports betting or pari-mutuel wagering. The intention of this study was to identify differences in behaviors, activities, and attitudes of gamblers that indulge in different types of gambling. This information will be important to marketing professionals of the gaming industry in assisting them to develop promotional activities for their perspective target markets. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: [email protected] Website: http://www.HaworthPress.com.

Original language	English
Pages (from-to)	181-196
Number of pages	16
Journal	Journal of Hospitality and Leisure Marketing
Volume	10
Issue number	1-2
DOIs	https://doi.org/10.1300/J150v10n01_12
State	Published - 6 Jan 2003

Keywords

Gambling
Gaming
Marketing
Pari-mutuel
Slot machines
Sport books

Access to Document

10.1300/J150v10n01_12

Cite this

@article{b4268ff144b545c5bbb634e43ef04d48,

title = "A comparison study of the behavior and practices of casino gamblers as compared to those gamblers of sport book activities",

abstract = "This study examines the behavior of gamblers who have a specific area of preferred gambling. Some gamblers prefer casino games such as table games and slots while others prefer sports betting or pari-mutuel wagering. The intention of this study was to identify differences in behaviors, activities, and attitudes of gamblers that indulge in different types of gambling. This information will be important to marketing professionals of the gaming industry in assisting them to develop promotional activities for their perspective target markets. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: [email protected] Website: http://www.HaworthPress.com.",

keywords = "Gambling, Gaming, Marketing, Pari-mutuel, Slot machines, Sport books",

author = "Noriega, {Pender B.} and Lin, {Li Chun}",

year = "2003",

month = jan,

day = "6",

doi = "10.1300/J150v10n01_12",

language = "English",

volume = "10",

pages = "181--196",

journal = "Journal of Hospitality and Leisure Marketing",

issn = "1050-7051",

publisher = "Haworth Press Inc.",

number = "1-2",

}

TY - JOUR

T1 - A comparison study of the behavior and practices of casino gamblers as compared to those gamblers of sport book activities

AU - Noriega, Pender B.

AU - Lin, Li Chun

PY - 2003/1/6

Y1 - 2003/1/6

N2 - This study examines the behavior of gamblers who have a specific area of preferred gambling. Some gamblers prefer casino games such as table games and slots while others prefer sports betting or pari-mutuel wagering. The intention of this study was to identify differences in behaviors, activities, and attitudes of gamblers that indulge in different types of gambling. This information will be important to marketing professionals of the gaming industry in assisting them to develop promotional activities for their perspective target markets. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: [email protected] Website: http://www.HaworthPress.com.

AB - This study examines the behavior of gamblers who have a specific area of preferred gambling. Some gamblers prefer casino games such as table games and slots while others prefer sports betting or pari-mutuel wagering. The intention of this study was to identify differences in behaviors, activities, and attitudes of gamblers that indulge in different types of gambling. This information will be important to marketing professionals of the gaming industry in assisting them to develop promotional activities for their perspective target markets. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: [email protected] Website: http://www.HaworthPress.com.

KW - Gambling

KW - Gaming

KW - Marketing

KW - Pari-mutuel

KW - Slot machines

KW - Sport books

UR - http://www.scopus.com/inward/record.url?scp=10144245053&partnerID=8YFLogxK

U2 - 10.1300/J150v10n01_12

DO - 10.1300/J150v10n01_12

M3 - Article

AN - SCOPUS:10144245053

SN - 1050-7051

VL - 10

SP - 181

EP - 196

JO - Journal of Hospitality and Leisure Marketing

JF - Journal of Hospitality and Leisure Marketing

IS - 1-2

ER -

A comparison study of the behavior and practices of casino gamblers as compared to those gamblers of sport book activities

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Cite this