A review of research on directtoconsumer advertising of prescription drugs:Directions for future research

Business & Economics

• Prescription Drugs 100%
• Attitude toward Advertising 85%
• Television Advertising 27%
• Advertising Media 27%
• Advertising Expenditures 25%
• Consumer Information 23%
• Pharmacists 23%
• Information Search 23%
• Literacy 22%
• Ethical Issues 22%
• Information Sources 21%
• Empirical Research 21%
• Consumer Attitudes 20%
• Nurses 18%
• Research Directions 18%
• Financial Performance 16%
• Physicians 14%
• Empirical Study 12%
• Interaction 11%

Social Sciences

• medication 70%
• drug 55%
• advertising medium 13%
• financial performance 12%
• consumer information 12%
• online media 11%
• pharmacist 10%
• Ethical Issues 8%
• expenditures 8%
• television 7%
• empirical research 7%
• nurse 7%
• physician 6%
• literacy 6%
• regulation 5%
• interaction 4%

Medicine & Life Sciences

• Prescription Drugs 96%
• Direction compound 59%
• Empirical Research 9%
• Literacy 8%
• Television 8%
• Ethics 7%
• Health Expenditures 7%
• Formal Social Control 7%
• Pharmacists 7%
• Memory 5%
• Nurses 5%
• Physicians 4%