A typology of middle school girls: Audience segmentation related to physical activity

Keyphrases

• Physical Activity 100%
• Schoolgirls 100%
• Adolescent Girls 100%
• Audience Segmentation 100%
• United States 33%
• Intervention Program 33%
• Ethical Issues 33%
• Middle School 33%
• Seventh Grade 33%
• Social Marketing 33%
• Marketing Approach 33%
• Eighth Grade 33%
• Athletics 33%
• Communication Channels 33%
• Promotional Tools 33%
• Persuasive Communication 33%
• Targeting Materials 33%
• Social-ecological 33%
• Group Information 33%
• Physical Activity Program 33%
• Ecological Marketing 33%
• Rebels 33%
• Participation in Physical Activity 33%

Social Sciences

• Middle School 100%
• Physical Activity 100%
• Focus Group 66%
• Intervention Program 33%
• Ethical Issue 33%
• Social Marketing 33%
• Communication Process 33%