Accessing opportunities in apparel retail sectors in India

Porter's diamond approach

Manveer Mann, Sang Eun Byun

Research output: Contribution to journalReview articleResearchpeer-review

8 Citations (Scopus)

Abstract

Purpose: The Indian retailing industry has undergone dramatic changes because of the government's recent liberalization in retail sectors along with the country's rapid economic development and emerging consumer groups with market power. Despite the increasing importance of India in the global market, little is known about apparel retail sectors in India and the information available is fragmented and under-developed. The purpose of this paper is to assess the competitiveness of the Indian apparel retail industry and the changing market conditions since the 2006 retail trade liberalization to identify the opportunities and challenges of operating in the Indian market. Design/methodology/approach: This study employs Porter's diamond model as the theoretical framework. This study conducts an extensive review of published documents including academic journals, trade publications, and government and industry web sites and discusses them within the framework of the diamond model. Findings: By analyzing the multi-determinants of the diamond model (factor conditions, demand conditions, related and supporting industries, firm strategy and rivalry and the role of government), the authors identified key opportunities and challenges of entering the Indian apparel retail industry. Originality/value: This study provides a comprehensive view of the rapidly evolving Indian apparel retailing industry by evaluating multi-dimensions of competitive conditions in Porter's model.

Original languageEnglish
Pages (from-to)194-210
Number of pages17
JournalJournal of Fashion Marketing and Management
Volume15
Issue number2
DOIs
StatePublished - 1 May 2011

Fingerprint

Industry
Apparel
India
Retail sector
Diamond
Diamond model
Retail industry
Government
Retailing
Trade liberalization
Web sites
Competitiveness
Role of government
Design methodology
Firm strategy
Market conditions
Retail trade
Economic development
Academic journals
Liberalization

Keywords

  • Competitive advantage
  • Garment industry
  • India
  • Retailing

Cite this

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Accessing opportunities in apparel retail sectors in India : Porter's diamond approach. / Mann, Manveer; Byun, Sang Eun.

In: Journal of Fashion Marketing and Management, Vol. 15, No. 2, 01.05.2011, p. 194-210.

Research output: Contribution to journalReview articleResearchpeer-review

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N2 - Purpose: The Indian retailing industry has undergone dramatic changes because of the government's recent liberalization in retail sectors along with the country's rapid economic development and emerging consumer groups with market power. Despite the increasing importance of India in the global market, little is known about apparel retail sectors in India and the information available is fragmented and under-developed. The purpose of this paper is to assess the competitiveness of the Indian apparel retail industry and the changing market conditions since the 2006 retail trade liberalization to identify the opportunities and challenges of operating in the Indian market. Design/methodology/approach: This study employs Porter's diamond model as the theoretical framework. This study conducts an extensive review of published documents including academic journals, trade publications, and government and industry web sites and discusses them within the framework of the diamond model. Findings: By analyzing the multi-determinants of the diamond model (factor conditions, demand conditions, related and supporting industries, firm strategy and rivalry and the role of government), the authors identified key opportunities and challenges of entering the Indian apparel retail industry. Originality/value: This study provides a comprehensive view of the rapidly evolving Indian apparel retailing industry by evaluating multi-dimensions of competitive conditions in Porter's model.

AB - Purpose: The Indian retailing industry has undergone dramatic changes because of the government's recent liberalization in retail sectors along with the country's rapid economic development and emerging consumer groups with market power. Despite the increasing importance of India in the global market, little is known about apparel retail sectors in India and the information available is fragmented and under-developed. The purpose of this paper is to assess the competitiveness of the Indian apparel retail industry and the changing market conditions since the 2006 retail trade liberalization to identify the opportunities and challenges of operating in the Indian market. Design/methodology/approach: This study employs Porter's diamond model as the theoretical framework. This study conducts an extensive review of published documents including academic journals, trade publications, and government and industry web sites and discusses them within the framework of the diamond model. Findings: By analyzing the multi-determinants of the diamond model (factor conditions, demand conditions, related and supporting industries, firm strategy and rivalry and the role of government), the authors identified key opportunities and challenges of entering the Indian apparel retail industry. Originality/value: This study provides a comprehensive view of the rapidly evolving Indian apparel retailing industry by evaluating multi-dimensions of competitive conditions in Porter's model.

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