Adapting extension and outreach content to audiences' educational interests

Bernabas Wolde, Pankaj Lal, Pralhad Burli, Pricila Iranah, John Munsell, Jianbang Gan, Eric Taylor

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


For various, largely unknown reasons, decision makers do not have equal interest in all Extension and outreach topics pertinent to a particular concept. This situation hampers Extension's ability to effectively deliver information and efficiently allocate limited resources. Using survey data, we identified heterogeneous preference for various topics related to the concept of woody bioenergy, our case study subject, and built profiles of forestland owners who expressed interest in topics that received above-average and below-average preference rates. Given our results, we argue for using this approach in objectively ranking audiences' educational interests in various forest and nonforest products and services and subsequently allocating time, space, and other Extension resources to the topics of interest.

Original languageEnglish
Article number#3FEA4
JournalJournal of Extension
Issue number3
StatePublished - 1 Jun 2018


Dive into the research topics of 'Adapting extension and outreach content to audiences' educational interests'. Together they form a unique fingerprint.

Cite this