Advertised versus unexpected next purchase coupons: Consumer satisfaction, perceptions of value, and fairness

Patrali Chatterjee

Research output: Contribution to journal › Article › peer-review

13 Scopus citations

Fingerprint

Dive into the research topics of 'Advertised versus unexpected next purchase coupons: Consumer satisfaction, perceptions of value, and fairness'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Psychology