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Age differences in mobile service perceptions: Comparison of Generation Y and baby boomers
Archana Kumar
, Heejin Lim
Marketing
Research output
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Contribution to journal
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Article
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peer-review
201
Scopus citations
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Keyphrases
Generation Y
100%
Baby Boomers
100%
Customer Services Quality
100%
Age Differences
100%
Mobile Services
100%
Aging Effect
50%
Economic Value
50%
Emotional Value
50%
Mobile Service Quality
50%
Loyalty
50%
Service Users
25%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
25%
Data Collection Methods
25%
Quality of Service
25%
Gender Roles
25%
Service Quality Attributes
25%
Age Groups
25%
Demographic Variables
25%
Ethnic Groups
25%
Design Methodology
25%
Perceived Value
25%
Consumer Segmentation
25%
User Segments
25%
Multilevel Structural Equation Modeling
25%
Service Loyalty
25%
Social Sciences
Design Methodology
25%