An E-Titan's evolving strategy and business model: Striving for success in challenging times

Zhongxian Wang, Jeffrey Hsu, James Yao, Yanli Zhang

Research output: Contribution to journalArticlepeer-review


EMarketMatch1 provides online marketplaces for the sale of goods and services, online payments, and online communication offerings. Their three primary business segments are: eMarketMatch marketplaces, payments, and communications. The marketplace platform has grown beyond the initial auction platform to include a number of other marketplaces for various applications and user audiences. Their partner firm, PayerFirm*, enables individuals and businesses to easily and securely transact payments. As the one of the top ten largest global online retailers, eMarketMatch's mission is to pioneer new communities around the world built on commerce, sustained by trust and inspired by opportunity. Their ability to maintain or enhance this position will depend on their ability to adapt to new technologies while facing increased competition and anticipating customers' needs. This paper will address management's philosophies, the corporate business model, its challenges, network relationships, and its corporate growth to date, as well as future horizons.

Original languageEnglish
Pages (from-to)49-61
Number of pages13
JournalJournal of Cases on Information Technology
Issue number2
StatePublished - Apr 2010


  • Consumer-to-consumer
  • E-commerce
  • Fraud prevention
  • Online auction
  • Voice over internet protocol


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