Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach

Yanni Ping, Chelsey Hill, Yun Zhu, Jorge Fresneda

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Fingerprint

Dive into the research topics of 'Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science