Apparel purchasing behaviour

how to promote Americanism

C Jayachandran, M. J. Kyj, S. Pal

Research output: Contribution to journalArticleResearchpeer-review

Abstract

A survey of the factors taken into account by the American consumer when purchasing apparel is presented. Conclusions drawn from analysis of the survey results are applied to the more efficient promotion of the American clothing industry in the home market.

Original languageEnglish
Journal[No source information available]
StatePublished - 1 Jan 1985

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title = "Apparel purchasing behaviour: how to promote Americanism",
abstract = "A survey of the factors taken into account by the American consumer when purchasing apparel is presented. Conclusions drawn from analysis of the survey results are applied to the more efficient promotion of the American clothing industry in the home market.",
author = "C Jayachandran and Kyj, {M. J.} and S. Pal",
year = "1985",
month = "1",
day = "1",
language = "English",
journal = "[No source information available]",

}

Apparel purchasing behaviour : how to promote Americanism. / Jayachandran, C; Kyj, M. J.; Pal, S.

In: [No source information available], 01.01.1985.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Apparel purchasing behaviour

T2 - how to promote Americanism

AU - Jayachandran, C

AU - Kyj, M. J.

AU - Pal, S.

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N2 - A survey of the factors taken into account by the American consumer when purchasing apparel is presented. Conclusions drawn from analysis of the survey results are applied to the more efficient promotion of the American clothing industry in the home market.

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