Apparel purchasing behaviour: how to promote Americanism

C. Jayachandran; M. J. Kyj; S. Pal

Apparel purchasing behaviour: how to promote Americanism

Marketing

Research output: Contribution to journal › Article › peer-review

Abstract

A survey of the factors taken into account by the American consumer when purchasing apparel is presented. Conclusions drawn from analysis of the survey results are applied to the more efficient promotion of the American clothing industry in the home market.

Original language	English
Journal	[No source information available]
State	Published - 1985

Cite this

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title = "Apparel purchasing behaviour: how to promote Americanism",

abstract = "A survey of the factors taken into account by the American consumer when purchasing apparel is presented. Conclusions drawn from analysis of the survey results are applied to the more efficient promotion of the American clothing industry in the home market.",

author = "C. Jayachandran and Kyj, {M. J.} and S. Pal",

year = "1985",

language = "English",

journal = "[No source information available]",

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TY - JOUR

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AU - Jayachandran, C.

AU - Kyj, M. J.

AU - Pal, S.

PY - 1985

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JO - [No source information available]

JF - [No source information available]

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Apparel purchasing behaviour: how to promote Americanism

Abstract

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