Apparel purchasing behaviour: how to promote Americanism

C. Jayachandran, M. J. Kyj, S. Pal

Research output: Contribution to journalArticlepeer-review


A survey of the factors taken into account by the American consumer when purchasing apparel is presented. Conclusions drawn from analysis of the survey results are applied to the more efficient promotion of the American clothing industry in the home market.

Original languageEnglish
Journal[No source information available]
StatePublished - 1985


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