Are college students at greater risk of credit card abuse Age, gender, materialism and parental influence on consumer response to credit cards

Yam B. Limbu, Bruce A. Huhmann, Bing Xu

Research output: Contribution to journalReview articlepeer-review

16 Scopus citations

Abstract

Two studies examine age, gender, parental influence and materialism effects on consumers credit card attitudes and behavior. Credit card commitment and use are greater among older adults than college students. Women outperform men in managing balances. Materialism heightens commitment, trust and use, but interferes with outstanding balance management. Parental influence can improve students commitment, trust, use and balance management while discouraging overuse. Parental influence also mediates materialism's effect on trust and balance management. Overall, findings show college students are not more vulnerable than older adults to credit card abuse, but that students who are female, materialistic and with less parental influence are at more risk.

Original languageEnglish
Pages (from-to)148-162
Number of pages15
JournalJournal of Financial Services Marketing
Volume17
Issue number2
DOIs
StatePublished - 1 Jul 2012

Keywords

  • age
  • college students
  • credit cards
  • gender
  • materialism
  • parental infl uence

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