Artificial intelligence in sport management education: Playing the AI game with ChatGPT

Margaret C. Keiper, Gil Fried, Joshua Lupinek, Heidi Nordstrom

Research output: Contribution to journalArticlepeer-review

19 Scopus citations


The launch of ChatGPT, an Artificial Intelligence (AI) ChatBot, in late 2022 made many people look to the disruption such technology could play in education. This study aimed to identify the quality of short answer outputs for sport management questions from ChatGPT and suggestions on utilizing ChatGPT in the functional areas of sport management. The study was exploratory, and the methodology used was a generic qualitative inquiry. The results indicated that ChatGPT produces grammatically quality, complete, and topically accurate outputs for short answer questions. The findings indicate the pros and cons of utilizing Artificial Intelligence chatbots, such as ChatGPT, in the sports management higher education classroom. The discussion gives practical suggestions on how ChatGPT can supplement and support sport management education.

Original languageEnglish
Article number100456
JournalJournal of Hospitality, Leisure, Sport and Tourism Education
StatePublished - Nov 2023


  • Artificial intelligence in education (AIEd)
  • ChatGPT
  • Pedagogical innovations
  • Sport management education


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