Although previous studies have recognized the contingent nature of family firms’ aspirations, they have largely neglected cross-cultural heterogeneity. Drawing on the behavioral theory and socio-emotional wealth perspective (SEW), we reexamine the construct of family aspirations in a Chinese context. We argue that Chinese family firms have culturally specific aspirations that can influence their strategic behaviors. Based on a three-phase study employing both qualitative and quantitative methods, we develop and validate a measure of aspirations of Chinese families-in-business. Six dimensions of Chinese family aspirations are explored: family harmony, financial wealth, health and longevity, continuity of family line, family honor and guanxi, and great ambitions for the younger generation. Our findings also identify a set of topics that can be pursued in future research using our Chinese family aspirations scale.
- Behavioral theory of the firm
- Chinese context
- Family aspirations
- Scale development
- Socio-emotional wealth