Yield management systems focus on the appropriate amount and depth of rate categories to maximize revenue for lodging properties. However, it is the interaction between reservationists and consumers that determines the room price. This study identified and compared different levels of discounting among various lodging companies. The findings should assist managers in benchmarking the current discounting practices in lodging companies.
|Number of pages||12|
|Journal||Journal of Hospitality and Tourism Research|
|State||Published - 1 Dec 1999|
- Yield management