Benchmarking: Comparing discounted business rates among lodging companies

Carl A. Boger, Liping A. Cai, Li Chun Lin

Research output: Contribution to journalArticle

15 Scopus citations

Abstract

Yield management systems focus on the appropriate amount and depth of rate categories to maximize revenue for lodging properties. However, it is the interaction between reservationists and consumers that determines the room price. This study identified and compared different levels of discounting among various lodging companies. The findings should assist managers in benchmarking the current discounting practices in lodging companies.

Original languageEnglish
Pages (from-to)256-267
Number of pages12
JournalJournal of Hospitality and Tourism Research
Volume23
Issue number3
DOIs
StatePublished - 1 Dec 1999

Keywords

  • Benchmarking
  • Lodging
  • Rate
  • Yield management

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