Benchmarking: Comparing discounted business rates among lodging companies

Carl A. Boger, Liping A. Cai, Li-Chun Lin

Research output: Contribution to journalArticle

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Keywords

  • Benchmarking
  • Lodging
  • Rate
  • Yield management

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@article{20e27e140efc42a69acc874a3782a03f,
title = "Benchmarking: Comparing discounted business rates among lodging companies",
abstract = "Yield management systems focus on the appropriate amount and depth of rate categories to maximize revenue for lodging properties. However, it is the interaction between reservationists and consumers that determines the room price. This study identified and compared different levels of discounting among various lodging companies. The findings should assist managers in benchmarking the current discounting practices in lodging companies.",
keywords = "Benchmarking, Lodging, Rate, Yield management",
author = "Boger, {Carl A.} and Cai, {Liping A.} and Li-Chun Lin",
year = "1999",
month = "12",
day = "1",
doi = "10.1177/109634809902300302",
language = "English",
volume = "23",
pages = "256--267",
journal = "Journal of Hospitality and Tourism Research",
issn = "1096-3480",
publisher = "SAGE Publications Inc.",
number = "3",

}