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Beyond Trial: Consumer Assimilation of E-Banking
Devon Johnson
Marketing
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Keyphrases
Daily Life
100%
Electronic Channel
100%
Channel Use
100%
Routine Activities
100%
Service Matching
100%
Service Benefits
100%
Consumption Activity
100%
Physical Location
100%
Electronic Banking
100%
Mobile Banking
100%
Service Consumption
100%
Integrative Process
100%
Retail Banks
100%
Online Consumer
100%
Service Range
100%
Transaction Execution
100%
Banking Platforms
100%
Computer Science
Physical Location
100%
Mobile Banking
100%
Transaction Execution
100%
Social Sciences
Legal Procedure
100%