Bundling products to success: The influence of complementarity and advertising

  • Ruiliang Yan
  • , Chris Myers
  • , John Wang
  • , Sanjoy Ghose

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Bundling products to success: The influence of complementarity and advertising'. Together they form a unique fingerprint.
Sort by

Keyphrases

Economics, Econometrics and Finance