Casting health messages in terms of responsibility for dietary change

Increasing fruit and vegetable consumption

Pamela Williams-Piehota, Ashley Cox, Stephanie Silvera, Linda Mowad, Sharon Garcia, Nicole Katulak, Peter Salovey

Research output: Contribution to journalArticleResearchpeer-review

15 Citations (Scopus)

Abstract

Objective: To compare the effectiveness of messages emphasizing the importance of either personal or social responsibility for dietary behavior change in increasing fruit and vegetable intake. Design/Setting: Randomly assigned individually or socially oriented messages were delivered at baseline, 1 week, and 2 and 3 months later. Telephone surveys were conducted at baseline and 1 and 4 months later. Participants: 528 callers to a cancer information hotline who were not meeting the "5 A Day" dietary recommendation. Interventions: A brief telephone-delivered message and 3 mailings of pamphlets and promotional items encouraging fruit and vegetable intake that emphasized either personal or social responsibility. Main Outcome Measures: Fruit and vegetable intake 1 and 4 months postbaseline. Analysis: Chi-square, t tests, and analyses of variance and covariance. Results: Both types of messages increased intake substantially (P = .01). To some extent, the social responsibility message continued to motivate increased intake over time compared with the personal responsibility message. Conclusions and Implications: These minimal interventions had a substantial impact on fruit and vegetable intake. Health messages might be more effective over the longer term if they are designed to emphasize the importance of social responsibility, although further study is needed to confirm the robustness of these findings.

Original languageEnglish
Pages (from-to)114-120
Number of pages7
JournalJournal of Nutrition Education and Behavior
Volume36
Issue number3
DOIs
StatePublished - 1 Jan 2004

Fingerprint

Social Responsibility
Vegetables
Fruit
Health
Telephone
Hotlines
Pamphlets
Chi-Square Distribution
Health Promotion
Analysis of Variance
Outcome Assessment (Health Care)
Neoplasms

Keywords

  • Food habits
  • Fruit and vegetables
  • Health behavior
  • Responsibility

Cite this

Williams-Piehota, Pamela ; Cox, Ashley ; Silvera, Stephanie ; Mowad, Linda ; Garcia, Sharon ; Katulak, Nicole ; Salovey, Peter. / Casting health messages in terms of responsibility for dietary change : Increasing fruit and vegetable consumption. In: Journal of Nutrition Education and Behavior. 2004 ; Vol. 36, No. 3. pp. 114-120.
@article{12e46456b93f4c8eb3e89cbf3c87ce16,
title = "Casting health messages in terms of responsibility for dietary change: Increasing fruit and vegetable consumption",
abstract = "Objective: To compare the effectiveness of messages emphasizing the importance of either personal or social responsibility for dietary behavior change in increasing fruit and vegetable intake. Design/Setting: Randomly assigned individually or socially oriented messages were delivered at baseline, 1 week, and 2 and 3 months later. Telephone surveys were conducted at baseline and 1 and 4 months later. Participants: 528 callers to a cancer information hotline who were not meeting the {"}5 A Day{"} dietary recommendation. Interventions: A brief telephone-delivered message and 3 mailings of pamphlets and promotional items encouraging fruit and vegetable intake that emphasized either personal or social responsibility. Main Outcome Measures: Fruit and vegetable intake 1 and 4 months postbaseline. Analysis: Chi-square, t tests, and analyses of variance and covariance. Results: Both types of messages increased intake substantially (P = .01). To some extent, the social responsibility message continued to motivate increased intake over time compared with the personal responsibility message. Conclusions and Implications: These minimal interventions had a substantial impact on fruit and vegetable intake. Health messages might be more effective over the longer term if they are designed to emphasize the importance of social responsibility, although further study is needed to confirm the robustness of these findings.",
keywords = "Food habits, Fruit and vegetables, Health behavior, Responsibility",
author = "Pamela Williams-Piehota and Ashley Cox and Stephanie Silvera and Linda Mowad and Sharon Garcia and Nicole Katulak and Peter Salovey",
year = "2004",
month = "1",
day = "1",
doi = "10.1016/S1499-4046(06)60146-2",
language = "English",
volume = "36",
pages = "114--120",
journal = "Journal of Nutrition Education and Behavior",
issn = "1499-4046",
publisher = "Elsevier Inc.",
number = "3",

}

Casting health messages in terms of responsibility for dietary change : Increasing fruit and vegetable consumption. / Williams-Piehota, Pamela; Cox, Ashley; Silvera, Stephanie; Mowad, Linda; Garcia, Sharon; Katulak, Nicole; Salovey, Peter.

In: Journal of Nutrition Education and Behavior, Vol. 36, No. 3, 01.01.2004, p. 114-120.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Casting health messages in terms of responsibility for dietary change

T2 - Increasing fruit and vegetable consumption

AU - Williams-Piehota, Pamela

AU - Cox, Ashley

AU - Silvera, Stephanie

AU - Mowad, Linda

AU - Garcia, Sharon

AU - Katulak, Nicole

AU - Salovey, Peter

PY - 2004/1/1

Y1 - 2004/1/1

N2 - Objective: To compare the effectiveness of messages emphasizing the importance of either personal or social responsibility for dietary behavior change in increasing fruit and vegetable intake. Design/Setting: Randomly assigned individually or socially oriented messages were delivered at baseline, 1 week, and 2 and 3 months later. Telephone surveys were conducted at baseline and 1 and 4 months later. Participants: 528 callers to a cancer information hotline who were not meeting the "5 A Day" dietary recommendation. Interventions: A brief telephone-delivered message and 3 mailings of pamphlets and promotional items encouraging fruit and vegetable intake that emphasized either personal or social responsibility. Main Outcome Measures: Fruit and vegetable intake 1 and 4 months postbaseline. Analysis: Chi-square, t tests, and analyses of variance and covariance. Results: Both types of messages increased intake substantially (P = .01). To some extent, the social responsibility message continued to motivate increased intake over time compared with the personal responsibility message. Conclusions and Implications: These minimal interventions had a substantial impact on fruit and vegetable intake. Health messages might be more effective over the longer term if they are designed to emphasize the importance of social responsibility, although further study is needed to confirm the robustness of these findings.

AB - Objective: To compare the effectiveness of messages emphasizing the importance of either personal or social responsibility for dietary behavior change in increasing fruit and vegetable intake. Design/Setting: Randomly assigned individually or socially oriented messages were delivered at baseline, 1 week, and 2 and 3 months later. Telephone surveys were conducted at baseline and 1 and 4 months later. Participants: 528 callers to a cancer information hotline who were not meeting the "5 A Day" dietary recommendation. Interventions: A brief telephone-delivered message and 3 mailings of pamphlets and promotional items encouraging fruit and vegetable intake that emphasized either personal or social responsibility. Main Outcome Measures: Fruit and vegetable intake 1 and 4 months postbaseline. Analysis: Chi-square, t tests, and analyses of variance and covariance. Results: Both types of messages increased intake substantially (P = .01). To some extent, the social responsibility message continued to motivate increased intake over time compared with the personal responsibility message. Conclusions and Implications: These minimal interventions had a substantial impact on fruit and vegetable intake. Health messages might be more effective over the longer term if they are designed to emphasize the importance of social responsibility, although further study is needed to confirm the robustness of these findings.

KW - Food habits

KW - Fruit and vegetables

KW - Health behavior

KW - Responsibility

UR - http://www.scopus.com/inward/record.url?scp=3042569097&partnerID=8YFLogxK

U2 - 10.1016/S1499-4046(06)60146-2

DO - 10.1016/S1499-4046(06)60146-2

M3 - Article

VL - 36

SP - 114

EP - 120

JO - Journal of Nutrition Education and Behavior

JF - Journal of Nutrition Education and Behavior

SN - 1499-4046

IS - 3

ER -