College Students Go Mobile: An Age Difference in Mobile Service Loyalty Decisions

Archana Kumar, Heejin Lim

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Scopus citations

Abstract

This study focuses on age differences in quality perceptions of mobile services and its effect on perceived value, satisfaction, and loyalty. College students and an older consumer group are compared. The results show significant differences between the two age groups in perceptions of service quality and their effects on perceived value, satisfaction, and loyalty.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages85-89
Number of pages5
DOIs
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Keywords

  • College Student
  • Data Service
  • Mobile Phone
  • Service Quality
  • Short Message Service

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