@inbook{8c15e38a37294d8dbbe5f653c6fc6482,
title = "College Students Go Mobile: An Age Difference in Mobile Service Loyalty Decisions",
abstract = "This study focuses on age differences in quality perceptions of mobile services and its effect on perceived value, satisfaction, and loyalty. College students and an older consumer group are compared. The results show significant differences between the two age groups in perceptions of service quality and their effects on perceived value, satisfaction, and loyalty.",
keywords = "College Student, Data Service, Mobile Phone, Service Quality, Short Message Service",
author = "Archana Kumar and Heejin Lim",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-11761-4_38",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "85--89",
booktitle = "Developments in Marketing Science",
address = "United States",
}