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Commercial Scenarios for the Web: Opportunities and Challenges
Donna L. Hoffman
, Thomas P. Novak
, Patrali Chatterjee
Marketing
Research output
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Contribution to journal
›
Article
›
peer-review
461
Scopus citations
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Keyphrases
Commercial Activities
33%
Commercial Development
33%
Commercial Market
33%
Commercial Media
100%
Demand-side Perspective
33%
Demographic Characteristics
33%
Distribution Channels
33%
Integrated Marketing
33%
Mall
33%
Marketing Communication
33%
New Classification
33%
Online Presence
33%
Search Agent
33%
Size Characteristics
33%
Storefront
33%
Structural Framework
33%
Supply-side Perspective
33%
Traffic Control
33%
Web Traffic
33%
World Wide Web
66%
Social Sciences
Commercialization
100%
Marketing Communication
50%
Traffic Control
50%
Web Site
100%