Comparative Analysis of Sustainability Reports of Major Cosmetic Companies using Opinion Mining Artificial Intelligence

This study investigates the sustainability policies of four major cosmetics companies— Coty, Estée Lauder, Procter & Gamble, and Shiseido—by conducting a sentiment analysis, also known as opinion mining artificial intelligence, of corporate sustainability reports from 2019 to 2023. The study focuses on waste management, carbon emission reductions, sustainable packaging, and social sustainability, which includes gender equity, inclusiveness, and internal/external communication strategies. Sentiment analysis found a significant emphasis on positive successes, which frequently overshadowed issues, raising questions about openness. In recent years, the cosmetics industry's sustainability reporting has experienced considerable changes. What began as broad statements of intent and commitments has evolved into detailed, data-driven disclosures that emphasize transparency and measurable outcomes. Reports now focus more on aligning with global sustainability frameworks such at the Sustainable Development Goals (SDGs) and providing concrete metrics to track progress, reflecting the growing importance of environmental stewardship in the sector. The findings highlight the need for balanced reporting and the use of powerful artificial intelligence tools to connect sustainability initiatives to global outcomes. The report makes concrete recommendations to improve sustainability practices and responsibility in the cosmetics business, therefore contributing to a greater environmental and social impact.