TY - JOUR
T1 - Conditioned enhancement of human's liking for flavor by pairing with sweetness
AU - Zellner, Debra A.
AU - Rozin, Paul
AU - Aron, Michael
AU - Kulish, Carol
PY - 1983/8
Y1 - 1983/8
N2 - This paper reports a procedure, like classical conditioning, that produces enhancement of liking for flavors by humans. The procedure is "pairing" of a relatively neutral flavor with sugar (a hedonically positive taste). Specifically, subjects drank 24 small samples of flavor A sweetened and 24 small samples of flavor B unsweetened. They were then tested for their liking for flavors A and B, both sweetened and unsweetened. In three different studies, varying in a number of aspects of stimulus presentations and context, a relative enhancement in liking for flavor A appeared both on the day of exposure and 1 week later. An absolute enhancement in liking of flavor B (a "mere exposure" effect) also occurred in two of the three experiments.
AB - This paper reports a procedure, like classical conditioning, that produces enhancement of liking for flavors by humans. The procedure is "pairing" of a relatively neutral flavor with sugar (a hedonically positive taste). Specifically, subjects drank 24 small samples of flavor A sweetened and 24 small samples of flavor B unsweetened. They were then tested for their liking for flavors A and B, both sweetened and unsweetened. In three different studies, varying in a number of aspects of stimulus presentations and context, a relative enhancement in liking for flavor A appeared both on the day of exposure and 1 week later. An absolute enhancement in liking of flavor B (a "mere exposure" effect) also occurred in two of the three experiments.
UR - http://www.scopus.com/inward/record.url?scp=0001420992&partnerID=8YFLogxK
U2 - 10.1016/0023-9690(83)90021-8
DO - 10.1016/0023-9690(83)90021-8
M3 - Article
AN - SCOPUS:0001420992
SN - 0023-9690
VL - 14
SP - 338
EP - 350
JO - Learning and Motivation
JF - Learning and Motivation
IS - 3
ER -