Consumers' comparative evaluative judgment of athlete endorsers

Shintaro Sato, Yong Jae Ko, Kyriaki (Kiki) Kaplanidou, Daniel P. Connaughton

Research output: Contribution to journal › Article › peer-review

17 Scopus citations

Fingerprint

Dive into the research topics of 'Consumers' comparative evaluative judgment of athlete endorsers'. Together they form a unique fingerprint.

Keyphrases