Consumers' comparative evaluative judgment of athlete endorsers

Shintaro Sato, Yong Jae Ko, Kyriaki (Kiki) Kaplanidou, Daniel P. Connaughton

Research output: Contribution to journalArticlepeer-review

9 Scopus citations

Fingerprint Dive into the research topics of 'Consumers' comparative evaluative judgment of athlete endorsers'. Together they form a unique fingerprint.

Business & Economics

Medicine & Life Sciences