Consumers’ Trust in Food Quality and Willingness to Pay More for National Parks’ Brands: Preliminary Evidence From Italy

Business & Economics

• Willingness-to-pay 100%
• National Parks 75%
• Food Quality 72%
• Consumer Trust 71%
• Italy 45%
• Food 23%
• Food Products 20%
• Quality Certification 14%
• Consumer Confidence 12%
• Young Consumers 12%
• Logos 12%
• Price Premium 11%
• Buying Behaviour 11%
• Empirical Research 10%
• Consumer Attitudes 10%
• Branding 9%
• Consumer Behaviour 8%
• Marketers 8%
• Policymaker 8%
• Influence Factors 8%
• Empirical Study 6%

Agriculture & Biology

• willingness to pay 79%
• food quality 62%
• national parks 57%
• Italy 50%
• foods 17%
• empirical research 14%
• consumer behavior 14%
• consumer attitudes 12%
• certification 11%
• purchasing 11%
• sampling 3%

Medicine & Life Sciences

• Recreational Parks 94%
• Food Quality 85%
• Italy 58%
• Food 36%
• Consumer Behavior 14%
• Empirical Research 13%
• Certification 11%
• Names 9%