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Content and compliance of pharmaceutical social media marketing
Bruce A. Huhmann,
Yam B. Limbu
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
17
Scopus citations
Overview
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Dive into the research topics of 'Content and compliance of pharmaceutical social media marketing'. Together they form a unique fingerprint.
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Keyphrases
Corporate Social Responsibility
100%
Social Media Marketing
100%
Social Networking Sites
80%
Ethical Issues
40%
Social Media
40%
Design Methodology
20%
Consumer Behaviour
20%
Direct-to-consumer
20%
Behavioral Response
20%
Direct-to-consumer Advertising
20%
Pharmaceutical Companies
20%
Liking
20%
Product Claims
20%
Shall-issue
20%
Message Across
20%
Help-seeking
20%
Facebook
20%
YouTube Videos
20%
Drug Risk
20%
Traditional Media
20%
Risk Information
20%
LinkedIn
20%
Balance Regulation
20%
Draft Guideline
20%
Twitter
20%
Advertising Literacy
20%
Literacy Skills
20%
YouTube
20%
Fair Balance
20%
Social Sciences
Social Media Marketing
100%
Corporate Social Responsibility
100%
Social Networking Site
80%
Ethical Issue
40%
YouTube
40%
Legislation
20%
Content Analysis
20%
Response Behavior
20%
Web 2.0
20%
Consumer Benefit
20%
Consumer Behavior
20%
Liking
20%
Facebook
20%
Design Methodology
20%
Economics, Econometrics and Finance
Corporate Social Responsibility
100%
Internet Marketing
100%
Ethical Issue
40%
Direct Marketing
20%
Consumer Attitude
20%
Pharmacology, Toxicology and Pharmaceutical Science
Prevalence
100%