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Content and compliance of pharmaceutical social media marketing
Bruce A. Huhmann,
Yam B. Limbu
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
15
Scopus citations
Overview
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Dive into the research topics of 'Content and compliance of pharmaceutical social media marketing'. Together they form a unique fingerprint.
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Keyphrases
Advertising Literacy
20%
Balance Regulation
20%
Behavioral Response
20%
Consumer Behaviour
20%
Corporate Social Responsibility
100%
Design Methodology
20%
Direct-to-consumer
20%
Direct-to-consumer Advertising
20%
Draft Guideline
20%
Drug Risk
20%
Ethical Issues
40%
Facebook
20%
Fair Balance
20%
Help-seeking
20%
Liking
20%
LinkedIn
20%
Literacy Skills
20%
Message Across
20%
Pharmaceutical Companies
20%
Product Claims
20%
Risk Information
20%
Shall-issue
20%
Social Media
40%
Social Media Marketing
100%
Social Networking Sites
80%
Traditional Media
20%
Twitter
20%
YouTube
20%
YouTube Videos
20%
Social Sciences
Consumer Behavior
16%
Consumer Benefit
16%
Content Analysis
16%
Corporate Social Responsibility
83%
Corporate Volunteering
83%
Drugs
100%
Ethical Issue
33%
Facebook
16%
Legislation
16%
Liking
16%
Response Behavior
16%
Social Media
33%
Social Media Marketing
100%
Social Networking Site
66%
Web 2.0
16%
YouTube
33%
Economics, Econometrics and Finance
Consumer Attitude
20%
Corporate Social Responsibility
100%
Direct Marketing
20%
Ethical Issue
40%
Internet Marketing
100%
Pharmacology, Toxicology and Pharmaceutical Science
Epileptic Absence
100%
Prevalence
100%